Field Marketing Manager

Natura Life + Science•Sacramento, CA

21d•Onsite

About The Position

Natura Life + Science is seeking a Field Marketing Manager to lead retail merchandising, budtender training, demonstrations, and event initiatives across California. Based in Sacramento, the manager serves as the model lead for field execution in that territory while overseeing regional Field Marketing Specialists, Brand Ambassadors, and 1099 event and demo contractors statewide. The role combines hands-on work in the Sacramento region with project management for statewide initiatives, including high-priority activations, merchandising in key accounts, and consumer and B2B events and trade shows. The manager is expected to use AI tools, including Claude, for planning routes, generating visit reports, creating training materials, and analyzing results. The first 30 days include building a weekly scorecard with leadership, defining measures such as merchandising standards, completed demos, trainings, and event ROI, and then owning performance against those targets. The position is based in Sacramento and requires frequent travel throughout California, including some evenings and weekends. Work takes place in retail, field, and event environments, with regular exposure to raw cannabis flower and cannabis-derived materials. The role requires physical activity including sustained standing and walking, lifting and carrying at least 50 pounds, setting up booths, installing displays, and handling marketing materials and basic tools. No visa or H-1B sponsorship is available.

Requirements

At least 3 years of experience in field marketing, trade marketing, event marketing, or retail sales operations.
Bachelor's degree in Marketing, Communications, or a relevant field, or equivalent field experience.
Proven ability to manage a calendar of consumer and B2B events.
Ability to lead and schedule employees and 1099 contractors through clear communication.
Proven project management ability from planning through execution.
Initiative and ability to advance opportunities without waiting to be asked.
Strong communication skills, including collaborative problem-solving and team tagging in a digital environment.
Comfort using Odoo and Monday.com or similar CRM/project management tools, and logging work the same day without prompting.
Enthusiasm for using AI tools daily; training on the company’s tools will be provided.
Must be at least 21 years old.
Valid California driver's license and reliable vehicle; mileage is reimbursed.
Ability to travel frequently throughout California, including some evenings and weekends.
Ability to stand and walk for sustained periods, lift and carry at least 50 pounds, set up trade show booths, install displays, and transport marketing materials.
Ability to use hands, fingers, and arms to grasp, pull, twist, reach, and push; operate basic tools such as wrenches, screwdrivers, and torque wrenches; and push, pull, and stop carts and trolleys.
Ability to see, hear, and communicate basic operational and safety instructions; may be required to lie on the floor or climb stairs.
May be required to wear hearing, eye, respiratory, hot/cold, or fall protection.

Nice To Haves

Cannabis industry experience is strongly preferred.
Field experience in regulated consumer packaged goods, such as alcohol or beverage, is valued.

Responsibilities

Oversee regional field specialists to maintain brand consistency and procedural standards across California territories.
Identify field coverage gaps and reallocate Field Marketing Specialists and Brand Ambassadors to address market demands.
Lead field marketing execution in the Sacramento territory, including activations, merchandising installations, and budtender training.
Recruit, schedule, train, and manage 1099 contractors staffing in-store demos and trade show events within the contractor structure established by Finance and Legal.
Ensure contractors understand products, follow brand standards, and submit same-day results in company systems.
Plan and execute consumer and industry events, including Hall of Flowers, networking shows, and Puffcon.
Build event agendas; organize logistics and booth setup; staff events with Sales, Brand Ambassadors, and contractors; lead staff briefings; and conduct post-event ROI analysis.
Ensure products are displayed correctly and in high-visibility areas, identify merchandising opportunities, and advance custom displays, vinyl, and signage through installation.
Drive the team to improve merchandising at every store visit.
Maintain same-day records of visits, demos, and events in Odoo and Monday.com, including check-ins, photos, and notes.
Confirm task acceptance, tag team members to resolve questions, and maintain detailed notes for internal coordination and reporting.
Develop a role scorecard with leadership during the first 30 days and own performance against its weekly targets.
Travel throughout California to audit regional teams and lead events.