Field Marketing Manager

Schurz Communications • Denver, CO

13d • $95,000 - $115,000

About The Position

OTAVA is seeking a strategic Field Marketing Manager to own its event calendar and field marketing strategy. The role determines which industry events and programs to pursue—including trade shows, conferences, executive dinners, roundtables, customer events, and partner events—and establishes a rigorous process for tracking leads through the funnel to closed-won revenue. The manager works closely with Sales, BDRs, Channel, and Demand Generation to turn events into a measurable, repeatable pipeline engine.

The position owns regional event planning aligned with sales territories, target accounts, priority verticals, and revenue goals; evaluates events and sponsorships for audience fit, cost, and expected pipeline; and refines the event mix based on performance. It also manages event operations and budgets end to end, plans the annual sales kickoff and other internal events, and ensures event leads are captured, routed, attributed, and followed up on effectively.

The Field Marketing Manager builds dashboards and reports on event attendance, meetings, leads, pipeline, closed-won revenue, and ROI. The role also uses AI tools to accelerate event planning, campaign development, and reporting. OTAVA offers a competitive base salary of $95,000–$115,000 depending on experience and qualifications, a 10% annual bonus opportunity, a 401(k) match, health insurance, generous PTO, and paid volunteer time off.

Requirements

• 4–6 years of B2B field or event marketing experience.
• Experience owning an event calendar and strategy, including evaluating and selecting events based on ROI.
• Experience building lead tracking and attribution processes that connect events to pipeline and closed-won revenue.
• Experience partnering with Sales, BDR, and Channel teams, including on partner events.
• Strong event lifecycle knowledge, including sponsorship evaluation, logistics, vendor management, and on-site execution.
• Strong working knowledge of HubSpot for campaign setup, lead management, funnel reporting, and attribution.
• Strong analytical skills and the ability to measure and communicate event ROI and revenue impact.
• Strong budget management and negotiation skills.
• Exceptional project management skills and the ability to manage multiple concurrent events.
• Collaborative and proactive approach, with excellent written and verbal communication skills.
• Working knowledge of Atlassian products such as Jira and Confluence, Microsoft 365, project management tools such as Monday.com or Asana, HubSpot CRM and marketing automation, WordPress, event lead capture and registration tools, and AI tools such as Claude.

Nice To Haves

• B2B field or event marketing experience within cloud, IT services, or SaaS.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Own OTAVA’s annual event calendar and field marketing strategy, including regional programs aligned to sales territories and priority markets, target accounts, priority verticals, and revenue goals.
• Evaluate and select industry events, conferences, and sponsorships based on audience fit, cost, expected pipeline, and Sales feedback; make investment recommendations to revenue leadership.
• Use performance data to refine the event mix, reducing investment in low-return events and increasing investment in events that drive pipeline and revenue.
• Plan and execute trade shows, conferences, sponsored events, executive dinners, roundtables, and customer and partner events.
• Manage event operations end to end, including vendor selection and negotiation, booth, registration, travel, branded merchandise, event assets and inventory, and lead capture, while staying within budget.
• Plan and run OTAVA’s annual sales kickoff and other internal events.
• Define goals for each event and develop staff briefs, including target accounts, messaging, and talk tracks, in partnership with Product Marketing.
• Establish and maintain event lead processes, including lead capture standards, HubSpot campaign setup, lead upload and routing, and campaign attribution.
• Track event leads from capture through MQL, SQL, opportunity, and closed-won, ensuring clean data and clear attribution of event-sourced and event-influenced revenue.
• Partner with Demand Generation and BDRs on pre-event targeting and post-event follow-up, and ensure follow-up meets agreed timeframes.
• Own the field marketing and events budget and allocate investment across events and programs.
• Build dashboards and provide post-event and quarterly reporting on attendance, meetings, leads, pipeline, closed-won revenue, and ROI by event.
• Use AI tools to accelerate event planning, campaign development, and reporting.

Benefits

• Competitive base salary of $95,000–$115,000, depending on experience and qualifications.
• 10% annual bonus opportunity.
• 401(k) match.
• Health insurance.
• Generous paid time off.
• Paid volunteer time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level