Field Marketing Manager

BirdEye Inc • Irving, TX

7d • Hybrid

About The Position

Birdeye is seeking a Field Marketing & Events Manager for North America. This individual contributor role is responsible for driving pipeline through high-impact, in-person events and tradeshows across key U.S. markets. The role collaborates closely with Sales and Customer Success, particularly the upmarket and enterprise teams, to execute against defined target account lists, support focused outreach strategies, and drive pre-event meeting generation. It also supports larger regional and national field marketing programs as needed. The Field Marketing & Events Manager will ensure the right people attend events and that events translate into meaningful pipeline. This is a hands-on position for someone who understands the direct impact of field marketing on revenue and thrives in a fast-paced, collaborative environment. The role reports to the Director of Field Marketing.

Requirements

• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on-site, and tracking post-event ROI and pipeline impact.
• Partner closely with Sales to execute against target account lists and support account-specific outreach.
• Build and support targeted outreach strategies to drive pre-event meeting generation (ABM-style approach).
• Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on-site execution.
• Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution.
• Work alongside Sales to track outreach progress and ensure meetings are scheduled ahead of each event.
• Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact.
• Maintain organized event trackers, timelines, and post-event recaps.
• Support broader field marketing programs as needed, including sponsored events, trade shows, and partner activations.

Responsibilities

• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on-site, and tracking post-event ROI and pipeline impact.
• Partner closely with Sales to execute against target account lists and support account-specific outreach.
• Build and support targeted outreach strategies to drive pre-event meeting generation (ABM-style approach).
• Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on-site execution.
• Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution.
• Work alongside Sales to track outreach progress and ensure meetings are scheduled ahead of each event.
• Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact.
• Maintain organized event trackers, timelines, and post-event recaps.
• Support broader field marketing programs as needed, including sponsored events, trade shows, and partner activations.

Benefits

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like-minded "Birds"
• Abundant opportunities that come with a dynamic and fast-growing organization!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed