Field Marketing Manager, Mass Market (US, EST/CST)

Algomarketing•New Work, NY

12d

About The Position

The Field Marketing Manager is responsible for executing strategies that influence pipeline and engagement across the AMER mass market segment. The role follows established strategy to deliver scalable, multi-channel marketing programs—including virtual events, direct mail, integrated partner activations, and executive engagements or hospitality—designed to accelerate acquisition and expansion revenue among SMB and mid-market customers. The manager owns end-to-end execution and optimization of field programs, builds a quarterly program calendar aligned with global campaign themes, product launches, and regional pipeline targets, and uses data and third-party intent signals to define audience segments and guide program decisions. The role also supports segment pipeline goals, tracks and reports performance, collaborates with marketing operations and sales teams, manages vendors, and maintains program budgets, ROI, documentation, and execution practices.

Requirements

5–8 years of B2B field marketing experience.
Comfort working with a large mid-market sales team and understanding programs that drive pipeline at scale.
Experience in the SaaS, UCaaS, CCaaS, or technology industry.
Field experience with large mass-market organizations, including scaling programs in a remote environment.
Demonstrated ability to execute multi-channel programs that drive measurable pipeline.
Hands-on experience with marketing automation such as Pardot or equivalent, and CRM such as Salesforce.
Ability to operate in a very fast-paced, matrixed environment where priorities shift and ambiguity is common.
Excellent project management skills.
Data-driven mindset and ability to translate metrics into action.
Experience with audience segmentation.

Nice To Haves

Experience using Tableau for reporting.
Familiarity with Zoom products.
Experience partnering with channel or alliance teams on co-marketing motions.

Responsibilities

Execute and optimize mass-market field programs, including virtual events, technical demos, regional dinners or experiences, and integrated partner activations.
Build and manage a quarterly program calendar aligned with global campaign themes, product launches, and regional pipeline targets.
Analyze data sets and third-party intent signals through Demandbase to define audience segments, identify in-market accounts, and inform program decisions.
Write copy for event invitations, landing pages, email sequences, and follow-up nurture communications.
Support the marketing plan to meet or exceed segment pipeline contribution against quarterly targets.
Track registration, attendance, engagement, and pipeline metrics; report insights and optimization recommendations to leadership weekly.
Partner with Campaign Ops, DataOps, Marketing, and Sales to ensure programs are instrumented, targeted, and followed up on.
Coordinate with sales and BDR teams to enable marketing programs, encourage participation, and ensure timely lead follow-up.
Manage relationships with external agencies and vendors needed to execute programs, such as event spaces or restaurants.
Maintain project management practices, including timelines, briefs, status updates, and stakeholder communications.
Oversee program budgets and track ROI.
Document playbooks and best practices to support repeatable, scalable execution.