Field Marketing Manager

We are actively seeking a Field Marketing Manager to drive go-to-market efforts and integrated planning for our commercial enterprise business. The Field Marketing Manager will be responsible for conceptualizing, designing, managing, and executing field marketing programs to grow and accelerate sales pipeline and revenue. This role requires a proven track record in successful B2B tech marketing, familiarity with end-to-end field programming strategy and execution, sales enablement, and managing a partner ecosystem. The Field Marketing Manager will collaborate with regional teams, analyze campaign performance metrics, develop marketing strategies, and foster sales and marketing alignment.

• Collaborate with the Regional Vice Presidents and Account Execs to identify, recommend and execute field marketing activities
• Develop and execute targeted marketing activities and campaigns to align with account specific territory plans and enable lead generation activities for the region
• Regularly manage and review campaign performance metrics with key stakeholders, including leads and ROI by campaign, channel, and source
• Report and translate data from Marketing Operations to make actionable recommendations, develop, and execute on strategic decisions
• Determine fiscal requirements and prepare budget for field programs in region
• Help foster Sales and Marketing alignment through regular updates, reporting, and reviews
• Understand and help to communicate marketing strategy, value proposition, positioning and messaging to regional Sales Executives so that they are aware, knowledgeable and enabled with the latest and most powerful content for effective use in sales cycles
• Conduct research and develop feasibility studies to identify new opportunities for Appian
• Source venues, acquire supporting technology, coordinate development of materials to execute a quality program
• Coordinate and carry out project deliverables on schedule and to budget
• Ability to travel up to 10%

• 5-7 years experience in a Field Marketing Role in an Enterprise Software environment
• Bachelor's Degree in a relevant field
• Familiarity with end-to-end field programming strategy and execution
• Sales enablement experience
• Ability to balance an ecosystem of partners in a dynamic environment
• Strong collaboration and communication skills
• Ability to develop and execute targeted marketing activities and campaigns
• Experience in managing and reviewing campaign performance metrics
• Budgeting and fiscal management skills
• Ability to foster Sales and Marketing alignment
• Knowledge of marketing strategy, value proposition, positioning, and messaging
• Research and feasibility study skills
• Project management skills
• Ability to travel up to 10%

• Flexible, hybrid work schedule
• Opportunity to work with cool tech
• Creative and innovative work environment
• Opportunity to work with amazing customer brands
• Impactful and meaningful work
• Collaborative and fast-paced environment
• Opportunity for professional growth and development
• Access to new hire orientation and training programs
• Strong and growing community with affinity groups
• Equal opportunity employer
• Competitive salary and benefits package
• Opportunity for travel (up to 10%)
• Access to tools and resources for success
• Supportive and inclusive company culture