Enterprise Marketing Manager - Industries

Apple • Cupertino, CA

2d

About The Position

The Enterprise Product Marketing team is responsible for introducing Apple’s products and services to business markets globally, including large enterprise, small business, healthcare, and government organizations. From product positioning, customer engagement, to channel enablement, the Enterprise Product Marketing team helps customers adopt the Apple platform, empowering employees to do their best work and achieve their full potential. Apple is looking for a passionate marketer who loves technology and believes in the impact Apple products can have on changing how people work. In this role, you will be a part of the team that serves as the critical connection point between large enterprises and Apple - to not only represent the needs of the market but also help share Apple’s story and point of view back to the market. You will have both inbound responsibilities voicing customer feedback into various product and engineering teams, as well as outbound responsibilities helping craft product messaging for enterprise customers. You will be responsible for developing marketing programs and messaging that promotes Apple among key influencers and decision makers in markets such as financial services, professional services, and the public sector. You have a unique combination of technical skill, creative marketing execution, and critical thinking. You will also work cross-functionally with product marketing, marcom, PR and sales to deliver phenomenal marketing programs.

Requirements

• 7-10 years of product marketing experience, including developing the core product positioning, go-to-market strategy, and sales enablement for enterprise markets.
• Superb communication and passionate presenter with authentic storytelling skills.
• Experience crafting compelling and succinct positioning, messaging and differentiation for products.
• Bachelors Degree or equivalent experience.

Nice To Haves

• MBA degree.
• Consulting background a plus.
• Strong preference for B2B experience.
• Exceptional cross-functional collaborator who can influence teams across Apple.
• Think strategically and analytically, then follow through to execution with unyielding attention to details.
• Results-oriented with a positive “can-do” attitude to get things done.
• Thrive in a fast-paced environment with the ability to deal with ambiguity.

Responsibilities

• Represent the needs of the market to Apple.
• Share Apple’s story and point of view back to the market.
• Voice customer feedback into various product and engineering teams.
• Craft product messaging for enterprise customers.
• Develop marketing programs and messaging that promotes Apple among key influencers and decision makers in markets such as financial services, professional services, and the public sector.
• Work cross-functionally with product marketing, marcom, PR and sales to deliver phenomenal marketing programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior