Industry Marketing Manager, Batch Industries

Seeq

4h•$126,000 - $126,000•Remote

About The Position

The Industry Marketing Manager for Batch Operations turns Seeq’s industry strategy, industry solutions priorities, and market insights into focused go-to-market plans, industry narratives, and field-ready programs. The role connects batch-industry expertise with commercial execution to strengthen customer relevance and market impact across priority verticals. The position partners with Industry Principals for Pharmaceuticals, Materials, and Specialty Chemicals; Industry Solutions Management; Product Marketing; Regional Marketing; Partner Marketing; Campaign Managers; Field Enablement; AI GTM; and Product Managers. It translates industry priorities into messaging, campaigns, content, enablement, and measurable pipeline outcomes. The role develops industry plans and messaging, aligns campaigns and go-to-market activity, supports cross-functional enablement and launch readiness, and monitors performance to improve industry-specific execution. Success includes improving industry narratives, connecting strategy to campaign execution, increasing the relevance of campaigns and launches to vertical audiences, strengthening cross-functional alignment, and contributing to pipeline creation and strategic focus.

Requirements

At least 5 years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with experience in industry marketing, product marketing, solution marketing, or integrated marketing.
Ability to translate market strategy into clear messaging, campaigns, and commercial plans.
Experience working across multiple stakeholders, including product, sales, marketing, and customer-facing teams.
Strong writing and communication skills, including the ability to create clear narratives, industry stories, and market-facing messaging.
Demonstrated ability to manage cross-functional programs with multiple inputs, deadlines, and dependencies.
Strong judgment, organizational discipline, and ability to connect strategy to execution.
Authorization to work in the country in which the candidate resides.

Nice To Haves

Experience in one or more priority batch industries, such as specialty chemicals, pharma, building materials, pulp and paper, or similarly complex batch-operations-oriented markets.
Experience with ABX, regional marketing, partner marketing, or field-facing campaign execution.
Familiarity with whole-offer or industry-solutions marketing, solution marketing, or portfolio-level commercialization.
Comfort working in AI-enabled marketing environments, including workflow automation, structured content, and reusable GTM systems.
Experience supporting technical, enterprise, or operational buyer audiences.

Responsibilities

Translate batch-industry strategy into executable go-to-market plans for priority verticals and segments, including pharmaceuticals, specialty chemicals, food and beverage, materials, and pulp and paper.
Partner with Industry Principals to define market problems, buyer priorities, use-case narratives, lighthouse accounts, and relevant proof points.
Shape industry-specific value stories connecting customer problems, offers, value, and impact, and support industry plans aligned to product, industry solutions, and revenue priorities.
Identify industry signals, trends, and opportunities that should influence campaign focus, launch readiness, and market positioning.
Develop and maintain batch-industry messaging, narratives, and proof points that communicate Seeq’s portfolio and industry solutions in market-relevant language.
Partner with Product Marketing and Industry Solutions Management to adapt narratives, clarify offer framing, articulate value, and improve buyer relevance by industry.
Guide development of industry-facing solution stories, campaign themes, sales narratives, customer examples, and executive-level talking points.
Maintain messaging consistency across industries while enabling meaningful vertical differentiation.
Partner with Regional Marketing, Partner Marketing, and ABM and Campaign Execution to create coordinated campaigns and target-account motions.
Define industry campaign themes, content requirements, audience priorities, and field activation needs; ensure industry priorities are reflected in calendars, launch plans, and pipeline-generating motions.
Support industry plays across digital, field, partner, and account-based channels, and contribute to post-campaign and post-launch reviews.
Work with Field Enablement and Readiness to turn batch-industry narratives into seller-ready messaging, plays, talk tracks, and field materials.
Support launch readiness by ensuring industry-specific content, use cases, FAQs, and enablement inputs are available on time.
Collaborate with Partner Enablement on batch-industry partner plays or certifications when required.
Connect strategy and execution teams, and improve feedback loops from the field, customers, and campaigns into industry strategy and messaging.
Monitor campaign performance, engagement, pipeline contribution, and content effectiveness with Marketing Analytics and GTM teams.
Identify what is working by industry and where messaging, targeting, or activation should improve.
Contribute to quarterly planning, prioritization, and resource-allocation discussions with a clear view of industry opportunity and execution readiness.
Improve operating discipline in industry planning, campaign inputs, and performance reviews.
Support repeatable batch-industry playbooks and planning frameworks as the model matures.