Senior Manager Industry Marketing

UL Solutions•Northbrook, IL

7h•$160,000 - $190,000

About The Position

The Senior Manager Industry Marketing leads others in driving go-to-market strategy and planning for one or more industry verticals with defined revenue and growth objectives. The role drives growth for relevant products and solutions, develops industry expertise, and manages contributions to the overall industry marketing plan while collaborating with other Marketing functions.

Requirements

Bachelor's degree in marketing, communications, or a related field.
8+ years of experience, including 3+ years of relevant management/leadership experience.
Strong collaboration, facilitation, project planning, and management skills.
Strong business acumen and strategic thinking.
Negotiation and team-management skills.
Budget management experience.
Experience working with senior leaders.
Knowledge of sales-enablement best practices and process improvement.
Ability to understand technical/scientific issues and translate them for nonscientific audiences.

Responsibilities

Cultivate industry knowledge and manage the team responsible for defining market opportunities, including solutions to promote, competitive positioning, messaging, routes to market, target buyers, and buying cycles.
Monitor regulatory, macroeconomic, and business trends and oversee competitive analysis to identify growth opportunities and risks.
Work with Strategic Communications, Marketing Operations, and Regional Marketing to develop buyer-centric campaigns that build awareness and demand.
Oversee industry-oriented content such as playbooks, case studies, blog posts, and sales-training materials.
Monitor and report Industry Marketing performance and ROI against defined goals and metrics.
Understand industry audiences and buying processes; contribute to buyer personas and target-account identification.
Manage collaboration with Sales Enablement and solution specialists around a defined sales-enablement plan.