Director, Product & Industry Marketing

Cerence

About The Position

Cerence AI is hiring a Director, Product & Industry Marketing to shape product positioning and messaging across automotive, robotics, and industrial markets. The role connects company strategy, portfolio capabilities, industry use cases, and customer outcomes into a consistent product narrative. It translates technical performance measures into differentiated customer value and creates product communications and sales enablement materials across channels. The director partners with Product Management, Engineering, Sales, Business Development, Communications, customers, and partners. The role also helps shape product demonstrations and event storytelling, develops customer proof and co-marketing, presents products externally, and tracks competitive and industry developments to keep positioning and roadmap alignment current. Initial priorities include setting positioning and messaging for core automotive and robotics offerings, defining benchmarks and proof points for customer conversations, and launching an updated sales toolkit, demo storyline, and customer proof stories.

Requirements

At least 10 years of experience in product marketing, technical marketing, or product management for complex technical products.
Strong positioning, messaging, and storytelling skills, with work samples available to demonstrate these skills.
Proven ability to connect a broad portfolio to a cohesive company narrative.
Technical fluency in AI and ability to work in depth with engineers on model or feature differentiation, then explain it to different audiences.
Track record of thinking strategically and contributing to long-term vision.
Experience turning technical metrics into differentiation and customer value.
Track record of creating technical content, sales enablement, and customer proof that drove adoption or revenue.
Excellent writing and presentation skills for executive, technical, and industry audiences.
Ability to influence across product, engineering, sales, and communications teams.
Hands-on approach and willingness to do the work.

Nice To Haves

Experience with voice AI, audio AI, LLMs, or edge AI.
Experience in automotive, robotics, or other AI-powered systems.
Experience with demo and event strategy, analyst relations, or partner co-marketing.
Experience at an AI-native, platform, or developer-focused company.

Responsibilities

Define product positioning, messaging frameworks, and value propositions for products and solutions across automotive, robotics, and industrial markets.
Connect company strategy, portfolio capabilities, industry use cases, and customer outcomes into compelling product stories used consistently across touchpoints.
Translate technical metrics and benchmarks, including accuracy, latency, on-device footprint, and language coverage, into differentiation and measurable customer value.
Create and present technical content and product communications, including presentations, website content, whitepapers, blogs, videos, and launch messaging.
Develop sales pitches, solution briefs, use cases, battlecards, and training for Sales and Business Development.
Collaborate with Product Management to select product demos and define their stories, and bring products to life at CES and other industry events.
Engage customers to develop customer success stories, partner case studies, and proof-of-value stories; lead co-marketing with customers and partners.
Partner with Communications on thought leadership, analyst briefings, earnings communications, and major company moments; present products externally.
Track competitors and industry trends and work with Product Management to keep positioning sharp and the roadmap aligned with market needs.
Establish positioning and messaging frameworks for core automotive and robotics products and solutions.
Define benchmarks and proof points for customer conversations.
Launch a refreshed sales toolkit, demo storyline, and customer proof stories.