Principal Industry Marketer, Healthcare & Strategic Industries

LiveRamp • New York, NY

20h

About The Position

LiveRamp is hiring a Principal Industry Marketer to develop and execute go-to-market strategy for Healthcare and other strategic industries, including Auto, Telecommunications, and Entertainment. The role partners closely with commercial industry leads, product marketers, marketing, and enablement teams to commercialize products, develop go-to-market plans, and create differentiated, value-driven solutions that address industry-specific business objectives.

This is a highly visible role requiring a strategic, self-directed marketer who can build relationships across the organization and align stakeholders on priorities and strategy. The successful candidate will serve as an industry subject matter expert and strategic partner, shape external solution narratives, support product and solution adoption, educate internal teams on industry trends, and identify new growth and product opportunities. The position is based in New York or San Francisco.

Requirements

• At least 8 years of experience as an adtech/martech solutions marketing leader or a healthcare marketing leader.
• Ability to understand buyers’ critical business issues and translate solution capabilities into business value.
• Demonstrated experience building breakthrough positioning and go-to-market strategies that accelerate product, solution, or industry growth.
• Ability to quickly understand complex concepts and turn them into clear marketing output, including cross-product stories and narratives focused on customer business value.
• Experience working with product management, product marketing, marketing or demand generation, sales, and sales enablement teams, particularly to enable sales execution and revenue generation.
• Executive presence and strong leadership skills to influence across organizational lines.
• Strong interpersonal, verbal, written communication, presentation, and process facilitation skills, including the ability to present ideas compellingly.
• Collaborative approach and the knowledge, judgment, and temperament to work effectively in a fast-paced, energetic, complex environment.
• Proactive, ethical, friendly, hardworking, and self-starting approach.

Nice To Haves

• Ability to build automated go-to-market workflows using AI to tailor and scale go-to-market collateral production.

Responsibilities

• Serve as the subject matter expert and strategic partner to commercial teams across Healthcare, Auto, Telecommunications, and Entertainment.
• Craft differentiated external solution narratives and messaging that strengthen LiveRamp’s market position and drive new business growth.
• Commercialize industry-specific products, solutions, and partnerships to accelerate industry growth.
• Contextualize client use cases, challenges, and solutions within LiveRamp products to drive consumption and adoption.
• Oversee the development and lifecycle management of industry go-to-market plans to achieve pipeline, adoption, and revenue targets.
• Educate the organization on industry trends, market dynamics, client challenges, relevant news, and competitor developments.
• Accelerate market awareness and solution adoption through thought leadership content and customer stories.
• Identify industry-specific growth areas, new technologies, and emerging product or service opportunities, and provide feedback to Product.
• Track, measure, and report on the outcomes driven by key solutions.

Benefits

• Flexible paid time off and paid holidays.
• Options for working from home.
• Paid parental leave.
• Comprehensive medical, dental, vision, life, and disability coverage.
• Employee assistance program and voluntary benefits.
• Perks programs supporting healthy lifestyles and career growth.
• 401(k) matching at a 1:1 rate up to 6% of salary.
• Office equipment and ergonomics program providing equipment and tools for working remotely.
• In-person and virtual employee events, including game nights, happy hours, camping trips, and sports leagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed