Industry Principal, Office of the CMO (Regulated Industries)

Snowflake

2d • $255,600 - $335,475

About The Position

As an Industry Principal at Snowflake, you will represent Snowflake to the Office of the CMO across regulated industries, at the intersection of marketing strategy, advertising technology (AdTech), customer data, identity resolution, agentic AI, and measurement. You will help marketing and advertising leaders across financial services, insurance, and healthcare and life sciences rethink how they measure, activate, personalize, and optimize customer engagement on the Snowflake AI Data Cloud and its MarTech, AdTech, data clean room, and identity partner ecosystem.

The role turns regulated marketing and advertising challenges into repeatable, scalable solutions, including privacy-safe measurement, identity resolution, consent-driven activation, agentic AI workflows, and cross-channel optimization. It combines marketing analytics, media, and MarTech/AdTech experience with modern data and AI capabilities, working alongside sales, solution engineering, product, and partners. The position reports to the Global Head of Business Solutions.

The Industry Principal leads strategic engagements with marketing, advertising, and compliance leaders; translates business priorities into Snowflake architectures and roadmaps; develops demonstrable business examples; packages successful approaches into reusable assets; and shares expertise through customer workshops, enablement, webinars, and industry events. The work focuses on regulated environments where trust and compliance with requirements such as FCRA, GLBA, and HIPAA are essential.

Requirements

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience.
• 15+ years of experience in marketing analytics, AdTech, marketing technology, customer data, identity resolution, or related consulting, with significant time working on or with brand-side marketing in regulated industries.
• Meaningful experience inside a financial services, insurance, or healthcare organization in marketing analytics, AdTech, CRM, customer experience, or marketing technology; ideally complemented by advising or selling to that audience.
• Working knowledge of how FCRA, GLBA, HIPAA, state privacy laws, consent, and industry regulations affect customer data use and advertising activation in regulated sectors.
• Practical command of marketing and advertising measurement, such as MTA, MMM, incrementality testing, and ROAS/LTV optimization.
• Experience with identity resolution graphs, audience strategy, CDPs/AdTech activation platforms, and journey decisioning programs.
• Ability to turn insight into decisions that change budgets, programs, or customer outcomes.
• Experience building, guiding, or evaluating predictive AI, generative AI, and agentic workflows in marketing and advertising, with awareness of value versus compliance risk.
• Comfort with modern data architecture and the ability to engage credibly with data and engineering teams.
• A record of measurable business impact, including revenue, pipeline, or programs influenced.
• Confidence presenting to and advising senior executives and translating complex ideas into clear narratives.
• Proven ability to partner with sales, solution engineering, product, and partners to win and expand strategic relationships.
• Willingness to travel for customer meetings, field events, and industry conferences.

Nice To Haves

• MBA or advanced degree.
• Complementary depth in machine learning (ML).
• Experience advising or selling to regulated-industry marketing audiences.

Responsibilities

• Lead strategic engagements with CMOs, marketing analytics leaders, media directors, CRM, loyalty, MarTech and AdTech operations leaders, and compliance officers in risk and legal.
• Translate priorities in measurement, identity resolution, audience activation, personalization, and next-best-action intelligence into practical Snowflake architectures and roadmaps.
• Develop demonstrable examples using Snowflake AI and data capabilities, including privacy-safe MTA, MMM and incrementality testing; consent-aware identity resolution and audience intelligence; agentic marketing copilots; and secure data clean room patterns.
• Package successful approaches into reusable reference architectures, playbooks, and assets for field teams and MarTech/AdTech partners.
• Share marketing and AI thought leadership through customer workshops, enablement, webinars, and industry events.
• Partner with sales, solution engineering, product, and partners to shape Snowflake solutions and support strategic relationships.
• Travel for customer meetings, field events, and industry conferences.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal