Industry Principal, Office of the CMO (Non-Regulated Industries)

Snowflake

2d • $255,600 - $335,475

About The Position

At Snowflake, the Industry Principal will represent Snowflake to the Office of the CMO across non-regulated industries, including technology, media, and manufacturing. The role operates at the intersection of marketing strategy, customer data, advertising, and AI, helping marketing leaders rethink how they measure, activate, and personalize engagement on the Snowflake AI Data Cloud and through its partner ecosystem, including MarTech, AdTech, identity resolution, agentic solutions, and measurement partners.

The role turns marketing and advertising challenges into repeatable, scalable solutions, including AI-assisted measurement, clean-room collaboration, real-time audience activation, and agentic decisioning. It combines marketing and analytics expertise with modern data and AI capabilities and collaborates with sales, solution engineering, product, and ecosystem partners. The Industry Principal reports to the Global Head Business Solutions.

Requirements

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience.
• 15+ years of experience in marketing analytics, marketing technology, customer data, advertising, or related consulting.
• Meaningful experience within a technology, media, or manufacturing organization in growth, marketing analytics, audience or data strategy, or marketing technology.
• Practical command of marketing measurement, such as mix modeling, attribution, and experimentation.
• Experience with audience strategy, customer data platforms, and real-time or event-driven activation.
• Ability to turn insights into decisions that change budgets, programs, or customer outcomes.
• Experience building, guiding, or evaluating predictive, generative, and agentic AI applications in marketing or advertising.
• Comfort with modern data architecture and ability to engage credibly with data and engineering teams.
• Record of measurable business impact, including revenue, pipeline, or programs influenced.
• Confidence presenting to and advising senior executives and navigating relationships where customers are also partners.
• Proven ability to partner with sales, solution engineering, product, and partners to win and expand strategic relationships.
• Willingness to travel for customer meetings, field events, and industry conferences.

Nice To Haves

• Familiarity with first-party data, identity resolution, programmatic AdTech, audience monetization, and B2B go-to-market data.
• Complementary depth and understanding in Machine Learning (ML).
• MBA or advanced degree.
• Experience advising or selling to the same marketing audiences served by the role.

Responsibilities

• Lead strategic engagements with CMOs and leaders in growth, marketing analytics, audience strategy, marketing technology, and media.
• Translate priorities in measurement, audience and first-party data strategy, personalization, identity resolution, and decisioning into practical roadmaps that create business, technical, and cultural value.
• Use Snowflake AI and data capabilities to demonstrate marketing solutions, including measurement and attribution, audience intelligence, propensity and next-best-action models, AI assistants, real-time personalization, agentic automation, identity resolution, and secure data collaboration.
• Package successful approaches into reusable stories, frameworks, and assets for field teams and partners.
• Share marketing and AI points of view and best practices through customer workshops, enablement, webinars, and industry events.
• Collaborate with sales, solution engineering, product, and ecosystem partners to shape customer engagements and strategic relationships.
• Travel for customer meetings, field events, and industry conferences.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior