Healthcare Product Marketer

Hearst•South San Francisco, CA

6d•$120,000 - $140,000•Hybrid

About The Position

FDB is seeking a Product Marketing Manager (PMM) to drive marketing success for impactful healthcare information technology solutions. This strategic contributor combines healthcare domain knowledge with B2B marketing expertise to translate clinical, technical, and software concepts into compelling messaging that supports demand, engagement, adoption, and revenue. The PMM creates and executes marketing programs in collaboration with product managers, subject matter experts, vendors, the VP of Marketing, and commercial teams. The role leads go-to-market planning, positioning, campaigns, launches, content, sales enablement, market research, and performance measurement for assigned product lines and verticals. The position is hybrid and based in either the South San Francisco, California, or Carmel, Indiana office, with U.S. travel six to twelve times per year for trade shows, FDB offices, and other company or industry events.

Requirements

At least 7 years of B2B product marketing experience in healthcare IT, digital health, or clinical technology.
Bachelor’s degree in marketing, communications, business, or a related field.
Proven ability to lead go-to-market strategy for complex products, ideally involving clinical, regulatory, or high-value sales cycles.
Strong interpersonal and collaboration skills, including experience influencing cross-functional teams and executives.
Ability to manage external vendors, freelancers, and agencies.
Passion, intellectual curiosity, and motivation for continuous improvement and innovation.
Comfort navigating ambiguity and adjusting to changing business and market needs.
Exceptional verbal and written communication skills, including writing for executive and clinical audiences.
Ability to independently produce high-quality written content; this is a hands-on writing role, and writing cannot be fully delegated to copywriters or marketing communications.
Deep understanding of modern B2B marketing strategies, including account-based marketing, generative AI tools such as ChatGPT, and campaign measurement and optimization.
Strong working knowledge of marketing automation, demand generation, digital marketing and advertising, and related tools.

Nice To Haves

Master’s degree preferred.

Responsibilities

Own and drive comprehensive go-to-market strategies for assigned product lines, ensuring commercial readiness and internal alignment.
Serve as the marketing liaison for assigned product lines and verticals, aligning messaging, growth targets, and customer needs with Product Management, Sales, Customer Success, and subject matter experts.
Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives.
Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing platforms, marketing automation, and emerging B2B strategies.
Experiment with and implement digital formats such as interactive demos, intelligent personalization, predictive targeting, and AI-enabled content scaling.
Collaborate with digital and sales operations teams on segmentation, scoring, attribution, and funnel optimization.
Lead launch planning and execution for new products and solution enhancements across marketing, product, sales, and client-facing teams.
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies tailored to buyer personas and verticals.
Support and evolve strategic partner and channel marketing collaboration, where applicable.
Create product narratives, thought leadership content, campaign copy, and sales enablement tools.
Translate clinical, technical, and business concepts into accessible messaging for varied audiences and roles.
Collaborate with internal subject matter experts and external vendors to deliver differentiated content and value.
Collaborate on market research, customer interviews, competitive analysis, and trend assessments; synthesize findings to guide campaigns, product decisions, and commercial strategy.
Define and track metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, and campaign ROI.
Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking.
Use data to identify improvement opportunities, propose optimizations, report campaign impact, and contribute actionable insights to performance reviews.
Manage external vendors, freelancers, and agencies.
Travel within the U.S. six to twelve times per year to trade shows, FDB offices, and other company or industry events.