Healthcare Marketer

PACS

10d•$100,000 - $120,000

About The Position

Riverwalk Post Acute is seeking an experienced, driven, and relationship-focused Healthcare Marketer. The role builds strong referral relationships, identifies growth opportunities, and communicates the value of the facility’s post-acute care. The marketer works with healthcare referral partners and collaborates with facility leadership and admissions to support census and business-development goals.

Requirements

Prior healthcare marketing experience is required.
Understand healthcare referrals and relationship-based business development.
Strong networking, communication, and presentation skills.
Be self-motivated and comfortable working toward measurable growth goals.
Ability to develop lasting professional relationships.
Be organized, responsive, and results-driven.

Nice To Haves

Experience in post-acute care, skilled nursing, senior healthcare, hospital relations, or a related healthcare setting is strongly preferred.

Responsibilities

Develop and maintain relationships with hospitals, physicians, case managers, discharge planners, and other healthcare referral partners.
Identify opportunities to expand referral relationships and increase awareness of Riverwalk Post Acute.
Conduct regular outreach and relationship-building activities in the healthcare community.
Serve as a knowledgeable resource to referral partners regarding available services and care capabilities.
Collaborate with facility leadership and admissions to support census and business-development goals.
Monitor market activity and identify new growth opportunities.
Represent Riverwalk Post Acute professionally at community and healthcare networking events.
Maintain consistent follow-up and communication with referral partners.