Associate Product Marketer

AAA Mountain West Group • Walnut Creek, CA

4d • $110,387 - $137,983

About The Position

The Associate Product Marketer is assigned full responsibility for a product and its business results. Reporting to the Product Manager or Director, Product Management, the role manages product development and executes strategies and plans in partnership with cross-functional teams and external creative agencies. The position develops and executes annual marketing plans, oversees key business KPIs and marketing budgets, monitors competitors, and manages digital campaigns to support growth and achieve targets.

Requirements

• College degree.
• 3–5 years of related work experience.
• Strategic leadership skills.
• Strong problem-solving skills.
• Proficiency in financial and analytical thinking and analyses.
• Effective communication and presentation skills, with the ability to influence teams and solve problems.
• Proven paid digital marketing or advertising experience, including Google and Meta.

Nice To Haves

• Retail or consumer packaged goods experience.

Responsibilities

• Manage key business KPIs to accomplish strategic goals.
• Develop and execute annual marketing plans, including business analytics and communication, digital, and social media plans.
• Partner with internal teams and external agencies to develop and execute marketing activities that drive growth and achieve targets.
• Monitor competitor activities, including pricing, promotions, new product launches, and advertising.
• Manage the marketing budget, including the budget tracker, purchase orders, and invoicing.
• Perform ad-hoc projects as needed to support the Product Marketing Manager.
• Guide advertising agencies and production vendors in executing communication plans.
• Assist with vendor negotiations and selection to control expenses.
• Prepare materials with creative agencies.
• Design, deploy, and continually optimize digital campaigns.
• Experiment with digital marketing channels to reduce cost per acquisition and increase the quantity and quality of leads.

Benefits

• Opportunity to participate in an AAA discretionary annual incentive plan or other incentive plans, depending on position.
• 401(k) match of $1 for $1 up to 6% of eligible earnings per pay period.
• Medical, dental, and vision benefits.
• Wellness program.
• Paid holidays.
• Paid time off accrued monthly.
• Depending on position, an additional 24 hours per year for volunteer activities.
• Free AAA Classic Membership.
• AAA product discounts.
• Tuition reimbursement program.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level