Product Marketing Manager, Release Marketer
About The Position
Ashby is hiring a Release Marketer to own go-to-market planning and execution for product and feature releases across multiple product lines. The role translates product specifications into clear customer value, messaging, demos, videos, written assets, and internal enablement. It works closely with Product Managers and Engineering, as well as Solutions Engineering, RevOps, Sales, Customer Success, and Support, to ensure product changes are understood and effectively promoted. The successful candidate will manage several releases and stakeholders at once, maintain a high standard of editorial and visual quality, and help sustain launch velocity by using AI, automation, and scalable systems. The role also includes keeping teams and customers informed about product changes, including ownership of the product updates newsletter. It offers the opportunity to grow into ownership of a full product line and to contribute across product marketing and enablement initiatives.
Requirements
- Strong organizational skills and the ability to manage multiple releases, owners, and deadlines.
- Exceptional attention to detail and the ability to review creative and written assets as a final quality check.
- Ability to switch between products and contexts and learn new features quickly.
- Ability to explain product features clearly in plain language.
- Ability to develop demos and walkthroughs that tell a customer-focused story.
- Ability to own copy and collaborate with design teams to produce polished assets.
- Experience working with technical and product teams and anticipating the needs of Sales and Customer Success.
- Ability to follow a playbook while also applying first-principles thinking and building new approaches with limited direction.
- Strong relationship-building and stakeholder and project management skills.
- Strong product instincts, clear writing, and a bias toward building scalable systems.
Responsibilities
- Own go-to-market planning and execution for feature releases across multiple product lines.
- Work with Product Managers to shape value propositions, messaging, and demo strategies.
- Produce feature videos for social media, the website, and other marketing channels.
- Create blog posts, one-pagers, demo videos, internal launch documents, and enablement materials.
- Explain features in terms of customer value through videos, product walkthroughs, and other content.
- Support larger and bundled launches in partnership with other product marketers.
- Act as a product expert and resource for understanding features and positioning them in the market.
- Coordinate release promotion with Solutions Engineering, RevOps, Sales, Customer Success, and Support.
- Own initiatives that keep the team informed about product changes, including the customer product updates newsletter.
- Use AI, automation, and scalable systems to manage a high volume of releases and maintain launch velocity.
Benefits
- Competitive salary and equity.
- 10-year stock option exercise window.
- Unlimited paid time off.
- 12 weeks of fully paid family leave for US employees.
- Budget for equipment, software, and office setup.
- $100 monthly learning budget, with conferences covered with manager approval.
- Health insurance premiums fully covered for US employees.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
