Director of Growth Marketing

BillionToOne is seeking a Director of Growth Marketing to lead the company's growth marketing initiatives. The ideal candidate will have 7+ years of experience in growth or digital marketing in a fast-paced startup environment, a proven track record of driving measurable growth, and deep experience in all customer acquisition and retention channels. The Director of Growth Marketing will be responsible for building and optimizing growth playbooks for patient and provider leads, launching and refining new customer acquisition channels, and leading the implementation of marketing analytics tools and infrastructure. This role reports directly to the Chief Product Officer.

• Lead BillionToOne’s growth marketing initiatives from strategy to execution to drive transformational growth in the adoption of our genetic test offerings
• Define growth metrics and constantly improve metrics through rapid hypotheses testing, constant analysis, and campaign refinement
• Launch and refine new customer acquisition channels by working closely with the product, engineering, and brand marketing teams
• Lead the implementation of the marketing analytics tools and infrastructure to enable effective growth marketing initiatives and tracking
• Over time, build a world-class growth marketing team that will become an essential pillar of our company’s growth engine

• 7+ years of experience in growth or digital marketing in a fast-paced startup environment
• Proven track record of driving measurable growth
• Deep experience in all customer acquisition and retention channels
• A hacker’s mentality. You are obsessed with finding new ways to drive growth. You are driven by first principles, not conventional wisdom. You love solving ambiguous problems through rapid hypothesis testing.
• Highly analytical and data-driven. Has in-depth experience with up-to-date marketing analytics and tracking tools and can implement them first-hand
• Excellent communication skills. Ability to take a complex genetic test and tell a compelling story that resonates well with different audiences
• Outstanding cross-functional leadership skills
• Experience with biotech, health-tech, or genetic testing field is a plus
• Experience building a world-class growth marketing team is a plus