Digital Strategist

TEGNA Inc. • Washington, DC

1d • $80,000 - $100,000

About The Position

The Digital Sales Strategist assists and strategizes with Account Executives, Account Managers, and sales leaders to build digital solutions using ad-serving interfaces and other operational platforms. The primary responsibility is campaign success through pre-sales order entry, management, and optimization of digital media campaigns to ensure launch and successful delivery.

The role also develops client-focused sales solutions across broadcast, digital, and streaming (OTT) platforms, grows client relationships and revenue, and supports campaign execution and customer service. A current driver's license and the ability to operate a news-gathering vehicle to and from various locations are required.

Requirements

• 1–3 years of digital marketing sales support, inside sales, or outside sales experience.
• Expert knowledge of digital sales and marketing, including a good grasp of OTT and targeted display.
• Ability to create new revenue opportunities through synergies between interactive sales and other media.
• Proficiency in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presentation and communication skills with internal and external customers and partners.
• Demonstrated organizational skills and ability to multitask.
• Effective problem-solving and decision-making skills.
• Self-motivation and a strong work ethic.
• Current driver's license and ability to operate a news-gathering vehicle to and from various locations.

Nice To Haves

• Google AdWords certification.
• Interactive Advertising Bureau (IAB) certification.

Responsibilities

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of WUSA-TV Washington offerings.
• Create custom solutions-driven campaigns that meet client needs across broadcast, digital, and streaming (OTT) platforms.
• Seek opportunities to expand relationships with key clients by understanding their business needs and competitive landscape.
• Build strong relationships with internal team members and provide the Account Management team with clear, concise direction for successful campaign execution.
• Partner with the Account Manager to provide exceptional customer service and fulfill contracts.
• Use Matrix and the station CRM to manage day-to-day activity, pipeline, and forecasts.
• Represent the media group positively and professionally at community events and surrounding businesses.
• Manage and optimize digital media campaigns to support launch and successful delivery.

Benefits

• Two medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy, and adoption assistance.
• Disability and life insurance.
• 401(k) contributions with a 100% company match on contributions up to the first 4% of pay; matched contributions are 100% vested from day one.
• Nine free virtual doctor appointments annually for employees and eligible family members through Teladoc.
• Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
• Paid Time Off (PTO).
• Nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed