Digital Marketing Specialist – Eloqua

Career Developers • Manhattan, NY

1d • Onsite

About The Position

Career Developers Inc. is seeking a Digital Marketing Specialist with hands-on Eloqua experience to maintain and improve a bank’s public website and execute integrated digital campaigns. The role is based in Manhattan, NY, and is on-site four days a week. The stated salary range is $120,000–$135,000.

The specialist will build and deploy email campaigns, landing pages, forms, and other digital content using Eloqua, Oracle CX Sales, and Liferay. The role also serves as the Liferay CMS subject matter expert, supporting governance, training, and users. The specialist will monitor website and campaign performance, report results, recommend improvements, coordinate content with internal teams, manage digital and technology vendors, track website budget spending, and handle ad hoc design requests. A portfolio of website and digital campaign work is required.

Requirements

• Hands-on experience building and deploying email campaigns in a marketing automation platform such as Eloqua integrated with a CRM; Eloqua experience is required.
• Bachelor’s degree in Marketing, Communications, Digital Media, Web Design, or a related field.
• 3–5+ years of hands-on digital marketing execution, ideally in-house or corporate.
• Proficiency in an enterprise web CMS such as Liferay or similar, and Google Analytics (GA4).
• Working knowledge of HTML and CSS, including cross-client email and mobile compatibility.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Acrobat Pro) or similar.
• Understanding of web accessibility standards and cross-browser development best practices.
• Portfolio of website and digital campaign work.

Nice To Haves

• Financial services or banking experience.
• JavaScript familiarity.
• Figma and UX/UI design experience.
• WordPress and SEO experience.
• Master’s degree or related certifications.

Responsibilities

• Maintain and improve the bank’s public website for accuracy, accessibility, and user experience.
• Build and deploy landing pages, forms, email campaigns, and other digital content.
• Run, optimize, and troubleshoot integrated campaigns in Eloqua, Oracle CX Sales, and Liferay.
• Act as the Liferay CMS subject matter expert, providing governance, training, and user support.
• Track website and campaign performance, report results, and recommend improvements to open, click, and response rates.
• Gather and refine content with Marketing, Member Business, and other internal teams.
• Manage digital and technology vendors and track website budget spending.
• Handle ad hoc design requests and research new tools to improve outreach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level