Digital Marketing Specialist (Full-Time) - HouseMart

HouseMart•Honolulu, HI

6d•$50,000 - $55,000•Onsite

About The Position

The Digital Marketing Specialist develops and executes digital strategies to support brand awareness, customer engagement, sales growth, and community engagement. The role manages campaigns and content across social media, email, websites, and online advertising; maintains the company website; monitors campaign performance; and makes data-driven recommendations. The specialist works independently and collaborates with leadership, merchandising, store teams, vendors, and community partners to align marketing with business objectives and in-store promotions. The position also gathers stories and testimonials, supports community events, and oversees photography, video, and other campaign assets. This is a full-time position requiring 40 hours per week. Work is generally Monday through Friday, with weekends as needed for workshops, classes, and events. Some scheduling flexibility is allowed, but availability is required during office hours of 8:00 a.m. to 5:00 p.m. The position is based in Honolulu, Hawaii, and requires travel to stores, including local, neighbor-island, domestic, and international travel. It has no supervisory expectations, though the specialist may coach and mentor others. The work is primarily performed under regular office conditions, with occasional exposure to heat, dust, hazardous equipment, and supplies. The role involves extended computer use and occasional standing, walking, bending, and lifting or carrying items up to 25 pounds.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field, or at least 3 years of professional experience in digital marketing or a related field in lieu of a bachelor’s degree.
Demonstrated ability to manage campaigns independently and present results to leadership.
Strong knowledge of social media management, email marketing, SEO/SEM, and digital analytics.
Proficiency with Google Analytics, Meta Ads Manager, and website content management systems.
Excellent written, visual, and verbal communication skills.
Strong organizational skills and ability to balance multiple priorities and deadlines.
Knowledge of digital marketing strategies, including social media, email, SEO/SEM, and paid advertising.
Knowledge of current industry trends, best practices, and emerging digital platforms.
Content creation skills, including writing, graphic design, and basic photography/videography.
Ability to analyze data, interpret metrics, and prepare actionable reports.
Ability to plan, organize, and manage multiple projects simultaneously while meeting deadlines.
Ability to exercise independent judgment and make strategic decisions aligned with business goals.
Ability to communicate effectively with internal teams, vendors, and community partners.
Ability to maintain brand consistency and adapt messaging for different audiences.
Ability to collaborate with leadership, store teams, and external partners while also working independently with minimal supervision.
Ability to adapt quickly to changes in priorities, platforms, or business needs.
Ability to work 40 hours per week and be available during office hours of 8:00 a.m. to 5:00 p.m.
Ability to travel to stores, including local, neighbor-island, domestic, and international destinations.
Ability to sit and work at a computer for extended periods and occasionally stand, walk, bend, and lift or carry up to 25 pounds.

Nice To Haves

Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred; at least 3 years of professional experience in digital marketing or a related field may substitute.

Responsibilities

Develop and execute digital marketing strategies that support company objectives, including sales growth and community engagement.
Create and manage content across social media, email, website, and online advertising platforms.
Monitor performance metrics, prepare reports, and make data-driven recommendations to optimize campaigns.
Maintain the company website with timely updates on products, promotions, and events.
Ensure consistent brand messaging across digital platforms.
Research digital trends, competitor activity, and emerging tools to strengthen the company’s presence.
Collaborate with the merchandising team to align digital marketing with in-store promotions and seasonal initiatives.
Collaborate with leadership to ensure marketing strategies support broader business objectives.
Interview and work with store associates, customers, and community members to gather content, testimonials, and stories for digital campaigns, maintaining ethical conduct and credibility.
Work safely and help prevent injuries or losses by suggesting solutions to mitigate hazards.
Support community events and partnerships by using digital platforms to increase visibility and participation.
Oversee photography, video, and creative assets for campaigns.
Perform other related duties as assigned by leadership.
Travel to stores to meet role objectives.
Coach and mentor other positions in the department and company as appropriate.