Digital Marketing Specialist - ECCO & Code 3

Safe Fleet•Boise, ID

1d•Onsite

About The Position

ECCO and Code 3 are global automotive industry leaders specializing in vehicle warning lights and connected systems. ECCO provides amber warning and reversing safety solutions for work trucks, commercial vehicles, and municipalities, while Code 3 provides emergency warning systems for first responders. Both brands create products intended to protect people and save lives, and have served customers for over 50 years. The Digital Marketing Specialist supports the digital presence of ECCO and Code 3 across the Americas. The role combines digital marketing, CRM, email campaigns, graphic design, and website management. The specialist develops and executes digital campaigns, builds customer segments and automation workflows, creates marketing content, and uses performance data to improve campaigns and the customer experience. The role also explores AI tools and workflows for marketing activities and collaborates with Marketing, Sales, Service, and other teams to support product launches, customer engagement, and business growth.

Requirements

At least 2 years of experience in digital marketing, email marketing, marketing communications, or a related role.
Hands-on experience with a CRM or marketing automation platform such as Salesforce, HubSpot, or Marketo.
Experience creating and deploying email marketing campaigns using Salesforce Marketing Cloud, HubSpot, Mailchimp, or a similar platform.
Experience in graphic design and Adobe Creative Cloud or similar design tools, with a portfolio demonstrating visual communication and marketing design skills.
Experience managing website content through a CMS or e-commerce platform such as Contentful, Adobe Commerce, or WordPress.
Strong written communication and copywriting skills.
Familiarity with SEO fundamentals and emerging AI search optimization practices.
Familiarity with AI tools and their application in marketing workflows.
Ability to analyze campaign performance and use data to inform marketing decisions.

Nice To Haves

A bachelor's degree in marketing, digital media, graphic design, or a related field is preferred.
Advanced graphic design capabilities.
Video editing and motion graphics experience.
Experience with 3D product rendering or product visualization.
Familiarity with marketing analytics and reporting platforms.
B2B e-commerce experience.
Hands-on experience with Contentful or Adobe Commerce.
Experience creating Amazon A+ Content and product imagery.
Experience in manufacturing, automotive, or B2B/B2C markets.

Responsibilities

Manage marketing campaigns and automation workflows in Salesforce Marketing Cloud, build customer segments, and collaborate with Sales, Service, and Marketing to support the customer journey.
Design, develop, and execute email campaigns in Salesforce Marketing Cloud, customizing brand templates and managing content from concept and messaging through deployment and performance tracking.
Develop and execute digital marketing initiatives aligned with business objectives and CRM goals, supporting lead generation, conversion, retention, and customer loyalty.
Design and develop on-brand marketing assets for digital channels, including websites, email campaigns, Amazon imagery, and product launches, while maintaining brand standards and guidelines.
Monitor, analyze, and report on digital marketing KPIs; identify opportunities to improve campaign performance and turn data into actionable insights.
Use AI tools and workflows to streamline content creation, messaging, copywriting, and everyday marketing processes.
Support more than 20 product launches annually across both brands by gathering product information and developing launch assets, including product descriptions, announcement emails, and website updates.
Manage website content through the CMS, including adding products, updating product and marketing content, maintaining accuracy, and troubleshooting minor issues.