Digital Marketing Principal

Federal Express Corporation•Plano, TX
•$8,007 - $18,150•Hybrid

About The Position

The Digital Marketing Principal is responsible for strategic leadership, product and technology development, and core leadership of products developed in support of the company’s product and service portfolio. The role develops strategic plans for market and product analysis, product trends, revenue performance, and customer experience management. It works with technology experts on digital product and technology development and leads or contributes to product specifications, requirements, and implementation. The position may also participate in test planning, measurement, and other analytical functions; supports demo instruction, tool development, and functional demonstrations; and maintains product and technology expertise through training and research to drive or implement best practices and continuous improvement. Other duties may be assigned. The position is eligible for remote work anywhere in the United States except Alaska, Hawaii, and U.S. territories. Employees living within 50 miles of a campus are required to work at a FedEx campus several times per week. Salary varies by location; listed ranges include $8,007.29–$18,149.85 per month across the stated locations. The salary grade E28 lists a MEM range of $8,452.14–$14,368.63 per month and a Plano range of $8,896.99–$15,124.88 per month. Actual compensation depends on job-related factors.

Requirements

  • Master's degree or equivalent experience in marketing, finance, computer science, engineering, or a related business discipline.
  • Five years of experience in a digital marketing or digital product management environment, or demonstrated knowledge gained through coursework or work experience in digital product management and technology support.
  • Strong ability to understand business and customer needs, customer/user experience management, product analysis, and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communication, and analytical skills.

Responsibilities

  • Develop strategic planning for market analysis, product analysis, product trends, revenue performance, and customer experience management.
  • Work in a leadership capacity with technology experts on digital product and technology development.
  • Lead and contribute to the development of product specifications, requirements, and implementation.
  • May participate in test planning, measurement, and other analytical functions.
  • Provide support through demo instruction, tool development, and functional demonstrations.
  • Maintain expertise on products and technologies through training and research, and use that expertise to drive or implement best practices and foster continuous improvement.
  • Perform other duties as assigned.
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