Digital Marketing Officer

International Rescue Committee•New York, NY

13d

About The Position

The Digital Marketing Officer supports execution and delivery of the International Rescue Committee’s digital marketing and fundraising initiatives. The role manages day-to-day project workflows, coordinates production, and facilitates collaboration across teams in partnership with senior team members who define campaign strategy and performance goals. It serves as a coordination point for Online and Offline Acquisition, Retention, Creative Studio, and other stakeholders, helping ensure campaigns, web assets, and digital experiences are delivered on time, on brand, and aligned with performance goals. The position coordinates campaign and web-asset production, cross-team requests, specialized campaign support, web and marketing technology work, quality assurance, and process improvement. It also supports CRO testing, Gift-in-Kind advertising, and the development of landing pages, donation forms, and other campaign experiences.

Requirements

At least 5 years of equivalent experience.
Strong project management and organizational skills, with attention to detail.
Experience coordinating creative production, including copy, design, and video.
Ability to manage multiple stakeholders and competing priorities.
Familiarity with digital marketing channels and campaign workflows.
Comfort working with web platforms, CMS tools, and basic technical concepts.
Strong communication and problem-solving skills.

Nice To Haves

Experience with project management tools such as Monday.com or Jira.
Basic understanding of HTML/CSS or web production.
Experience in nonprofit or fundraising marketing.

Responsibilities

Manage end-to-end delivery of digital campaigns and web assets, including ad copy, creative, video, web imagery, and donation forms.
Serve as the primary liaison with Creative Studio, manage request intake, conduct initial review and submission of creative assets, and oversee QA and approval workflows.
Maintain project timelines, workflows, documentation, and campaign tracking tools across concurrent initiatives.
Ensure deliverables move from concept through production, QA, and launch efficiently.
Act as the central intake point for digital production requests across Acquisition, Retention, and Planned Giving; prioritize competing requests in alignment with organizational goals.
Facilitate communication among mass markets, creative, analytics, and technology teams, and distribute campaign updates, summaries, and key learnings to stakeholders.
Support execution, launch, and optimization of specialized digital campaigns and priority projects, including Planned Giving, Peer-to-Peer, lead generation, and pilot campaigns.
Monitor peer-to-peer platform activity, track new fundraisers, and support inbound inquiries.
Coordinate development of landing pages, donation forms, and supporting assets, following digital best practices and Creative Studio workflows.
Help ensure campaigns and assets align with broader digital strategy, donor journeys, and cross-channel initiatives.
Support paid amplification of organic content in collaboration with the social media team.
Coordinate development of web assets, including landing pages, donation forms, and campaign experiences.
Project manage conversion rate optimization tests across donation forms and web assets, and support discovery on web tools, pilots, and digital features.
Implement and optimize Gift-in-Kind ad campaigns, such as Google ads and LinkedIn Grant, in partnership with internal stakeholders.
Ensure assets meet brand, UX, and accessibility standards, and validate tracking, naming conventions, and campaign setup across platforms.
Identify opportunities to improve workflows, production efficiency, and cross-team collaboration.

Benefits

10 paid sick leave days.
10 U.S. holidays.
20–25 paid time off days, based on role and tenure.
Medical insurance starting at $163 per month.
Dental insurance starting at $6.50 per month.
Vision insurance starting at $5 per month.
Flexible spending accounts for healthcare, dependent care, and commuter expenses.
403(b) retirement savings plan with employer match and immediate vesting.
Non-elective employer retirement contribution based on age and years of service, with 3-year vesting.
Disability insurance.
Life insurance.
Employee Assistance Program offering confidential counseling and support services for employees and their families.