Digital Marketing Officer

International Rescue Committee•New York, NY

13d•$77,600 - $88,889

About The Position

The Digital Marketing Officer supports the execution and delivery of IRC digital marketing and fundraising initiatives by managing day-to-day project workflows, coordinating production, and facilitating collaboration across teams. The role works closely with senior team members who define campaign strategy and performance goals, and coordinates across Online and Offline Acquisition, Retention, Creative Studio, and other stakeholders to deliver campaigns, web assets, and digital experiences on time, on brand, and aligned with performance goals. The position supports digital campaign production and specialized initiatives, coordinates the development of landing pages, donation forms, and other campaign experiences, and project-manages conversion rate optimization tests. It also supports Gift-in-Kind advertising, peer-to-peer fundraising activity, paid promotion of organic social content, quality assurance, and improvements to production workflows. Applicants must already have work authorization in the location where the position is advertised.

Requirements

At least 5 years of equivalent experience.
Strong project management and organizational skills, with attention to detail.
Experience coordinating creative production, including copy, design, and video.
Ability to manage multiple stakeholders and competing priorities.
Familiarity with digital marketing channels and campaign workflows.
Comfort working with web platforms, content management systems, and basic technical concepts.
Strong communication and problem-solving skills.
Existing work authorization in the location where the position is advertised.

Nice To Haves

Experience with project management tools such as Monday.com or Jira.
Basic understanding of HTML/CSS or web production.
Experience in nonprofit or fundraising marketing.

Responsibilities

Manage end-to-end delivery of digital campaigns and web assets, including ad copy, creative, video, web imagery, and donation forms.
Liaise with Creative Studio by managing request intake, initially reviewing and submitting creative assets, and overseeing QA and approval workflows.
Maintain project timelines, workflows, documentation, and campaign tracking tools across concurrent initiatives.
Ensure deliverables move efficiently from concept through production, QA, and launch.
Act as the central intake point for digital production requests across Acquisition, Retention, and Planned Giving; prioritize competing requests in alignment with organizational goals.
Facilitate communication among mass markets, creative, analytics, and technology teams, and distribute campaign updates, summaries, and key learnings to stakeholders.
Support execution, launch, and optimization of specialized digital campaigns, including Planned Giving, Peer-to-Peer, lead generation, and pilot campaigns.
Monitor peer-to-peer platform activity, track new fundraisers, and support inbound inquiries.
Coordinate development of landing pages, donation forms, and supporting assets, ensuring alignment with digital best practices and Creative Studio workflows.
Ensure campaigns and assets align with broader digital strategy, donor journeys, and cross-channel initiatives.
Support paid amplification of organic content in collaboration with the social media team.
Coordinate development of web assets, including landing pages, donation forms, and campaign experiences.
Project-manage conversion rate optimization tests across donation forms and web assets, and support discovery on web tools, pilots, and digital features.
Implement and optimize Gift-in-Kind advertising campaigns, such as Google Ads and LinkedIn Grant, in partnership with internal stakeholders.
Ensure assets meet brand, user experience, and accessibility standards; validate tracking, naming conventions, and campaign setup across platforms.
Identify opportunities to improve workflows, production efficiency, and cross-team collaboration.

Benefits

10 paid sick leave days.
10 U.S. holidays.
20–25 days of paid time off, based on role and tenure.
Medical insurance starting at $163/month.
Dental insurance starting at $6.50/month.
Vision insurance starting at $5/month.
Flexible spending accounts for healthcare, dependent care, and commuter expenses.
403(b) retirement savings plan with employer match and immediate vesting.
Non-elective employer retirement contribution based on age and years of service, with three-year vesting.
Disability insurance.
Life insurance.
Employee Assistance Program offering confidential counseling and support services for employees and their families.