Digital Marketing Manager
About The Position
This full-time, exempt position is responsible for social media planning, developing written communications across multiple marketing channels, and serving as the social voice for assigned Monster Brewing brands and products. The role collaborates on digital marketing strategy, planning, scheduling, and reporting, and works with brand managers to maintain websites and promote products through digital campaigns and content. The position also creates copy, video, and images for social media and other digital assets; collaborates with relevant influencers; measures campaign performance; and helps plan, launch, and optimize paid media campaigns. Additional duties include attending events to create and promote onsite content, assisting with sample and merchandise shipments, identifying process improvements, and monitoring industry practices and competitors. The role reports to a Brand Manager and does not manage others. Required travel is up to 20%.
Requirements
- Strong understanding of digital marketing channel best practices, including social media, email marketing, SEO, SEM, and content marketing.
- Experience with Google Ads (Search, Display, and YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
- Proficiency in data analysis and ability to interpret data to make informed decisions.
- Knowledge of creative writing in a brand voice.
- Skills in photo and video editing and design.
- Problem-solving skills and metrics-driven thinking.
- Effective communication skills.
- Ability to work independently and collaboratively.
- Ability to think creatively within deadlines and pay close attention to detail.
- At least 4 years of experience with a bachelor's degree, or 6 years without a bachelor's degree.
- Bachelor's degree or, alternatively, the stated experience in lieu of a degree.
- Must be at least 21 years old.
- Must be able to travel up to 20%.
- Must have the physical and mental strength and endurance to perform duties in sometimes extreme environments and handle position-related stressors in operational and administrative situations.
- Must frequently lift and move 10–25 pounds and be able to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.
Nice To Haves
- Passion for the beverage or beer industry.
Responsibilities
- Collaborate on digital marketing strategy, planning, scheduling, and reporting for assigned brands and products.
- Work collaboratively to develop and execute social media strategy, including content creation, scheduling, and community management.
- Produce copy, video, and images for social media and digital assets; contribute to other channel projects and assist with or attend photo shoots as needed.
- Identify and collaborate with relevant influencers to amplify brand messaging.
- Measure and report the performance of social media and digital campaigns.
- Work with the Brand Manager to keep websites current with new products and content.
- Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok.
- Attend events to obtain, post, and promote onsite content.
- Assist with orders and shipments of samples, merchandise, and press mailers.
- Identify areas for process improvement.
- Monitor industry best practices and conduct competitive deep dives.
- Perform other related duties as required or assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
