Digital Marketing Manager

The Faulkner Automotive Group•Trevose, PA

7d•Hybrid

About The Position

The Digital Marketing Manager is a strategic leader responsible for driving digital marketing performance and advancing the full-cycle retail experience across Faulkner Automotive Group. The role combines strategic oversight with hands-on execution and partner management, ensuring marketing efforts produce measurable business outcomes. The manager leads initiatives to enhance digital retailing, improve website conversion performance, and optimize the customer journey from online engagement through dealership interaction. The role works closely with internal teams, dealership leadership, and external advertising partners to align marketing strategy with business goals and evolving digital consumer experiences. The position is hybrid, with days in the office in Trevose. The manager leads, mentors, and develops two direct reports and uses a range of website, digital retailing, CRM, DMS, analytics, reporting, advertising, call-tracking, chat, lead-management, and office tools. Faulkner Automotive Group is a family-owned and operated automotive group serving Central and Southeastern Pennsylvania. It has 31 dealership locations and 23 franchises. The company describes itself as a place to establish a career and grow, provides employee training, and offers continued growth opportunities. Automotive experience is a plus but is not required.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
5–8+ years of experience in digital or performance marketing.
Experience managing external agencies or marketing partners with accountability for results.
Prior experience leading or mentoring team members.
Strong strategic mindset and ability to translate data into actionable marketing decisions.
Deep understanding of digital advertising, lead generation, and conversion optimization.
Strong analytical and problem-solving skills focused on measurable outcomes.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Strong organizational skills and ability to manage multiple initiatives simultaneously.
Ability to balance strategic leadership with hands-on execution.

Nice To Haves

Automotive, retail, or high-volume lead-generation experience is strongly preferred.
Familiarity with digital retailing tools and evolving automotive customer journeys.
Automotive experience is a plus but is not required.

Responsibilities

Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
Oversee external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
Improve website user experience, lead generation, and conversion performance across SRPs, VDPs, and landing pages.
Advance digital retailing initiatives to support a seamless online-to-offline purchase experience.
Analyze marketing performance data and recommend ways to improve efficiency, scalability, and ROI.
Set clear performance expectations for campaigns and partners and ensure data-driven decision-making.
Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
Identify, evaluate, and implement tools, technologies, and channels that improve marketing effectiveness and customer experience.
Stay informed about trends in automotive retail, digital marketing, and consumer behavior.