Digital Marketing Manager - Corporate Office

Coury Hospitality • Grapevine, TX

12d • Remote

About The Position

The Corporate Digital Marketing Manager supports Coury’s digital marketing team through reporting, paid media management, website strategy, and leadership of digital strategy for Coury’s core brand hotels. The role works closely with corporate marketing and property teams to support consistent, brand-compliant execution across channels.

The position serves as a strategic digital marketing resource for core brand hotels, partnering with external agencies and property teams to manage campaign performance, budgets, brand website content, paid media tactics, reporting, and Google Ads optimization. It also supports search strategies covering SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), as well as emerging digital marketing tools and platforms.

Most work is performed independently in a remote office setting, although work may sometimes take place in temporary conditions different from that setting.

Requirements

• At least 4 years of experience in digital marketing, including SEO, website strategy, and social media marketing.
• Working knowledge of Google Ads, keyword research tools, and paid media fundamentals.
• Working knowledge of AI-powered marketing tools, LLMs, and emerging digital search trends, including their application to content optimization, digital visibility, and marketing efficiency.
• Proficiency in Microsoft Excel and data reporting and formatting.
• Strong attention to detail, organizational skills, and communication skills.
• Ability to manage multiple properties and competing priorities simultaneously in a remote environment.
• Ability to remain in a stationary position for four or more hours at a time.
• Ability to communicate satisfactorily with external vendors, guests, management, and co-workers to their understanding.

Nice To Haves

• Hospitality experience.
• Familiarity with Marriott and/or Hilton branded website platforms.
• Familiarity with GA4 and Looker Studio.
• Google Ads or related digital marketing certifications.

Responsibilities

• Serve as the main support and strategic lead for digital marketing across Coury’s core brand hotels.
• Partner with external agencies to monitor campaign performance, budget pacing, and ROI.
• Load, manage, and reconcile digital media funds for properties as needed.
• Monitor KPIs, including CPC, ROAS, share, and conversions, and identify optimization opportunities.
• Act as the primary liaison among property marketing managers, property leaders, and brand website systems.
• Provide brand.com edit suggestions and reporting on requested changes, ensuring content is accurate, optimized, and aligned with brand standards.
• Guide image best practices and manage image uploads across branded property websites.
• Assist properties with transactional email marketing best practices, including template setup, deliverability, and engagement.
• Troubleshoot property-level platform issues and escalate platform-level concerns to brand support when needed.
• Support SEO, AEO, and GEO strategies to improve hotel visibility and accuracy across search engines, AI-powered search platforms, and LLMs.
• Assist with launching and maintaining new paid media tactics, including geo-fencing advertising.
• Support execution and management of LinkedIn advertising campaigns and paid social campaigns across relevant platforms.
• Monitor new paid media tactic performance and recommend optimizations as the tactics scale across the portfolio.
• Maintain accurate, current data across marketing platforms, tracking sheets, and reporting tools.
• Format and prepare recurring performance reports for internal stakeholders and property teams.
• Support the Senior Director, Digital Marketing, in compiling and formatting data for leadership and asset manager presentations.
• Ensure data accuracy and consistency across reporting dashboards, including GA4 and Looker Studio.
• Conduct routine audits of property-level Google Ads accounts.
• Perform keyword research to identify optimization opportunities and coverage gaps.
• Recommend keyword, ad copy, and targeting edits based on research and brand guidelines.
• Ensure paid search activity complies with Marriott, Hilton, other franchise partner, and Coury brand standards.
• Satisfactorily communicate with external vendors, guests, management, and co-workers so they understand.
• Remain in a stationary position for four or more hours at a time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed