Digital Marketing Manager

Oath•New York, NY

15d•$100,000 - $125,000•Hybrid

About The Position

Oath is hiring a Digital Marketing Manager to grow its grassroots donor base through paid media and peer-to-peer programs, while building a community of donors who share Oath with their networks. The role is approximately 70% paid media and peer-to-peer marketing and 30% community building. The manager will own budgets, experiment quickly, measure results, and help prepare for the 2028 presidential cycle, described as Oath's biggest acquisition moment in its history. The position offers autonomy, with support from the Head of Growth and collaboration with teams across email, social, and creator partnerships. The role owns the donor journey from initial ad impression through sign-up and the subsequent Oath experience. It plans and optimizes paid campaigns, develops community and ambassador programs, creates and tests copy and landing pages, and partners with product, engineering, lifecycle, social, creator, and partnerships teams. The manager also plans campaigns around major national cultural and political events, supports earned-media efforts, and leads weekly performance reporting and measurement across top-of-funnel channels. The position is based at Oath's New York City headquarters three days per week, with flexible remote work for the other two days.

Requirements

At least 3 years of experience in one or more of the following: paid digital, performance marketing, or digital fundraising; growth roles at leading technology or consumer companies; MBB consulting; investment banking; or VC/PE.
Proven track record managing paid budgets with strong ROI.
Data literacy, including the ability to read dashboards, interpret metrics, and turn data into decisions.
Strong writing skills, including the ability to draft and test creative in a defined brand voice.
Accountability for both quality and results, with willingness to pursue ideas beyond the obvious.
Bias toward action and the ability to work resourcefully and creatively across an organization.
Excitement about politics and civic engagement and enthusiasm for reaching new donors.
Management experience or willingness to manage interns.

Nice To Haves

Experience with paid digital, performance marketing, or digital fundraising for political, advocacy, or nonprofit organizations.
Hands-on experience with peer-to-peer texting or relational organizing tools.
Experience building or moderating online communities.

Responsibilities

Own the donor journey from first impression through sign-up and subsequent interactions with Oath.
Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms, including budget allocation, targeting, creative testing, pacing, forecasting, and cost-per-donor goals.
Set strategies for each funnel stage, build audiences for new donor archetypes, and plan for reach, saturation, and donor acquisition cost.
Manage Oath's community spaces and create clear ways for engaged donors to participate.
Find, train, and support volunteer ambassadors and creators who bring new donors to Oath.
Launch and run donor-to-donor texting, referral campaigns, giving circles, and shareable race pages to turn donors into bundlers.
Draft and iterate ad copy, landing pages, and peer-to-peer scripts in Oath's brand voice.
Work with engineering and product teams on landing-page tests, structured A/B testing, and conversion-rate optimization; build and optimize routines with AI tools.
Coordinate with Email & Lifecycle, Social & Creator Partnerships, and Partnerships teams to maintain a consistent story across channels; use HubSpot and collaborate with lifecycle marketing on CRM.
Plan campaigns around major national cultural and political events and support earned-media efforts, exploring new initiatives and tracking results.
Own weekly reporting on spend, cost per donor, conversion, and retention by channel, explaining performance changes.
Own measurement across the top-of-funnel team, including community, influencer and affiliate, and events, and build a trusted leadership scorecard.
Understand Oath's economics and shift budgets toward better-performing channels.
Maintain high standards for quality and results, act resourcefully, and connect work across the organization.
Have management experience or be open to managing interns.