Digital Marketing Manager

Brandeis University•Waltham, MA

About The Position

Brandeis University’s Office of Marketing Communications seeks a Digital Marketing Manager to lead the strategy, management, and optimization of digital advertising campaigns across Google Ads, Meta platforms, TikTok, LinkedIn, and other digital platforms. The role supports recruitment, engagement, enrollment, and institutional goals through data-driven, high-performing campaigns aligned with broader marketing strategies. The manager oversees both in-house campaigns and external digital marketing vendors, and is expected to explore how AI and emerging tools can enhance digital marketing while adapting to changes in the industry. The position reports to the Director of Marketing and collaborates with another Digital Marketing Manager, internal marketing teams, and Enrollment Management colleagues. It leads campaign planning and execution, targeting, creative development, performance analysis, conversion tracking, testing, budget management, landing-page optimization, dashboards, and reporting. It also oversees vendor relationships and contracts, coordinating campaign activity to meet institutional goals, quality standards, and budget expectations.

Requirements

B.A. or B.S. in marketing, business, communications, or a related field.
5–8 years of experience managing campaigns on Google Ads and Meta platforms.
Strong understanding of SEO principles and keyword research tools.
Demonstrated expertise in paid search, paid social, and display advertising across multiple digital platforms.
Experience with Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Looker Studio, and marketing automation or CRM platforms.
Experience developing and interpreting marketing analytics, conversion metrics, and campaign reports.
Experience with A/B testing and landing-page optimization.
Excellent written, verbal, technical, and interpersonal communication skills.

Nice To Haves

Google Ads Certification.
Knowledge of advanced digital marketing strategies and emerging trends in higher education.

Responsibilities

Lead planning, execution, and ongoing optimization of paid advertising campaigns across Google, Meta, LinkedIn, and other digital platforms for assigned programs and campaigns.
Conduct keyword research and audience segmentation to inform platform targeting strategies.
Work with the team to develop ad copy and visuals tailored to platforms and audience segments.
Monitor campaign performance and adjust strategies to improve impressions, click-through rates, conversion rates, and cost efficiency.
Set up and maintain conversion tracking using Google Tag Manager, pixels, and GA4.
Design and implement A/B tests to identify effective messaging, visuals, and formats.
Manage campaign budgets efficiently and strategically.
Collaborate with internal teams to optimize landing pages, RFIs, and other key entry points for user experience and conversion.
Develop and maintain performance dashboards and reporting frameworks that provide the Director of Marketing and relevant marketing and enrollment teams with performance data, KPIs, and actionable insights.
Coordinate campaign assets, timelines, production, and launches with Marketing Communications and Enrollment Management colleagues.
Monitor emerging platforms and market trends to identify opportunities to expand reach and improve results.
Oversee external digital marketing vendors and manage vendor relationships and contracts, ensuring deliverables meet performance, quality, and budget expectations.
Coordinate with vendors to align campaigns with institutional goals and broader marketing strategies.
Work with internal marketing and enrollment teams to optimize vendor campaigns, monitor performance, and ensure measurable results aligned with institutional priorities.