Digital Marketing Manager

Fusion Worldwide•Boston, MA

19d

About The Position

Fusion Worldwide is seeking a hands-on Digital Marketing Manager to plan, execute, and optimize digital marketing across paid, owned, and earned channels. The role connects audience needs and commercial priorities with appropriate channels, content distribution, and timing. Its goal is to reach qualified buyers, improve engagement with Fusion’s marketing content, and generate measurable demand for the e-commerce and sales teams. The manager oversees paid and organic distribution, media budgets, agency partners, testing, placements, targeting, and performance. The role also improves audience discovery and engagement with marketing content and campaign landing pages, and owns execution and optimization of marketing-controlled pages using approved CMS tools and workflows. It uses web and campaign analytics to assess channel paths, content engagement, conversions, and handoffs to sales and e-commerce, while respecting Product and E-Commerce ownership of product, shop, services pages, and product user experience. The role defines and monitors channel KPIs, qualified traffic, campaign response, cost efficiency, and attributable commercial actions. It maintains a prioritized testing plan and partners with Marketing Operations, Sales, E-Commerce, and Analytics on tracking, attribution, and performance feedback. Approved AI and analytics tools may be used to accelerate analysis and execution, with outputs validated and quality protected. Success is measured by the quality and efficiency of digital demand, engagement with marketing-owned content, and contributions to qualified commercial actions; KPI definitions and targets will be set against validated baselines.

Requirements

Hands-on experience running B2B paid digital programs, especially Google Ads and paid social.
Practical expertise in SEO, content discoverability, analytics, attribution, and marketing landing-page optimization.
Strong judgment on ad copy, creative testing, audience targeting, and channel economics.
Ability to translate data into clear actions, work with designers and campaign leads, and manage agencies without unnecessary process.

Nice To Haves

Experience in B2B e-commerce, technical products, or complex buying journeys.

Responsibilities

Plan, manage, and optimize paid media across Google Search, Display, Performance Max, and relevant paid social channels, including LinkedIn and other appropriate platforms.
Coordinate paid and organic distribution across search, social, email-supported campaigns, partner channels, and relevant earned digital opportunities.
Identify digital influencers, publishers, and amplification partners, and collaborate with the content and communications team on messaging and outreach.
Manage media budgets, agency partners, channel testing, placements, targeting, frequency, and performance.
Improve how target audiences discover, navigate, and respond to Fusion’s marketing content and campaign landing pages.
Own digital marketing execution and optimization for marketing-controlled pages, including campaign landing pages, insights, market intelligence, and articles, using approved CMS tools and workflows.
Use web and campaign analytics to understand marketing-channel paths, content engagement, conversion to marketing actions, and handoffs into sales and e-commerce.
Share downstream behavior insights with Product and E-Commerce while respecting their ownership of product, shop, services pages, and product user experience.
Define and monitor channel-level KPIs, qualified traffic, campaign response, cost efficiency, and attributable commercial actions.
Build and maintain a prioritized test plan for ads, audiences, creative variants, landing-page messaging, and marketing calls to action.
Partner with Marketing Operations, Sales, E-Commerce, and Analytics to improve tracking, attribution, and closed-loop performance feedback.
Use approved AI and analytics tools to accelerate analysis and execution while validating outputs and protecting quality.