Digital Marketing Manager

Guaranty Bank & Trust Company•Ridgeland, MS

About The Position

The Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. The role combines strategic planning, performance optimization, and hands-on ownership of platforms and initiatives that support growth and enhance customer experience. The position develops and executes digital strategies and campaigns; serves as the subject matter expert for SEO, GEO, reputation management, analytics, and performance measurement; oversees website strategy and digital assets; and manages digital agencies, technology partners, and marketing vendors. The role also helps ensure campaigns and digital properties comply with banking regulations and internal policies.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
5–7+ years of experience in digital marketing, search marketing, analytics, website management, or related fields is preferred.
Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships is preferred.
Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement is preferred.
Demonstrated ability to configure and manage digital measurement platforms, troubleshoot tracking issues, and maintain accurate campaign and conversion data is preferred.
Ability to translate analytics and performance data into clear insights and actionable recommendations is preferred.
Strong analytical, project management, communication, and problem-solving skills are preferred.
Ability to operate effectively in both strategic and hands-on roles is preferred.
Required licenses and certifications: none.
Must be able to perform essential functions satisfactorily, with or without reasonable accommodation.
Must demonstrate accountability, accuracy, active listening, conceptual and critical thinking, confidentiality, community development commitment, ethical conduct, integrity, respect, and attention to detail.

Nice To Haves

Experience working within a regulated industry.
Banking or financial services marketing experience.

Responsibilities

Develop and execute digital marketing strategies that support organizational growth objectives and business priorities.
Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into marketing programs.
Manage campaign budgets, targeting strategies, channel recommendations, and creative requirements to maximize performance.
Oversee campaigns from planning and implementation through optimization and post-campaign analysis.
Monitor lead generation, conversion performance, and customer acquisition, and recommend improvements to results and return on investment.
Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.
Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.
Administer, configure, and optimize Google Analytics, Google Tag Manager, Google Search Console, and related measurement platforms.
Develop and maintain campaign, conversion, and event tracking frameworks, goal configurations, and attribution models.
Manage Google Business Profiles and location listings across Google, Apple, and Bing, improving local search visibility and location accuracy.
Develop and execute reputation management strategies, monitor online reviews, identify trends, coordinate appropriate responses, and strengthen the bank’s online reputation.
Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.
Develop dashboards, reporting, and actionable insights to support data-informed decisions and continuous optimization.
Oversee website strategy, content, performance, and user experience.
Manage domain portfolio strategy, governance, and maintenance.
Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.
Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable banking regulations and internal policies.
Manage relationships with digital agencies, technology partners, and marketing vendors; establish goals, reporting expectations, timelines, and performance standards.
Evaluate vendor recommendations and performance, and hold vendors accountable for deliverables, service expectations, and results.
Help ensure compliance with applicable federal banking regulations, including the Bank Secrecy Act, OFAC, Community Reinvestment Act, Americans with Disabilities Act, Right to Financial Privacy Act, Gramm-Leach-Bliley Act, and Federal Reserve regulations.
Work overtime as needed, assist other departments as needed, and perform other assigned duties.