Digital Marketing Manager

Luminary•New York, NY

7d•Hybrid

About The Position

Luminary is building its marketing engine, and this role owns the digital core of it. Reporting to our Marketing Lead, you'll stand up marketing measurement from the ground up in HubSpot, own our email program end to end, and run paid acquisition that reaches the audiences at the heart of wealth management — financial advisors, trust and estate attorneys, and family offices. It's a hands-on, high-ownership manager role, with close cross-functional relationships across the GTM, product, and CS orgs.

Requirements

4+ years of hands-on digital marketing experience, ideally in B2B SaaS or another considered-purchase category
Deep HubSpot Marketing Hub skills: you have experience building workflows, smart lists, custom reports, and attribution dashboards
You've built or rebuilt marketing reporting before — funnel definitions, campaign tracking, and closed-loop reporting tied to pipeline and revenue
In-platform Google Ads experience, including conversion tracking you've set up yourself
Experience running LinkedIn Ads for a B2B audience
Strong email craft — segmentation, automation, deliverability — and the ability to be hands-on with copywriting

Nice To Haves

SEO fundamentals and a working point of view on AI search (GEO/AEO) — how brands earn citations in Google AI Overviews, ChatGPT, and Perplexity, and how to measure AI visibility
Familiarity with wealth management, estate planning, or marketing to another regulated financial audience
HubSpot (Marketing Hub Software, Reporting, Email Marketing) or Google Ads certifications

Responsibilities

Build and manage marketing reporting and analytics
Architect marketing measurement in HubSpot: lifecycle and funnel definitions, campaign taxonomy, UTM governance, and data hygiene
Build the dashboards leadership runs on: pipeline sourced and influenced, CAC, and conversion rates by channel and campaign
Own attribution and closed-loop reporting with sales, plus a monthly reporting rhythm that powers data-backed decisions
Run our email program in HubSpot: calendar, segmentation, and lifecycle nurture programs across prospects and customers
Protect deliverability (domain authentication, list health, sunset policies) and improve performance through disciplined A/B testing
Own paid digital
Run Google Ads strategy and execution — Search, Performance Max, Demand Gen — with conversion tracking done right (GTM, GA4, offline conversion imports from HubSpot)
Scale LinkedIn Ads — matched audiences, lead gen forms, document ads — against our target firms and personas
Test new channels (Microsoft Ads, review marketplaces, advisor trade media, podcasts) with clear hypotheses, budgets, and scale-or-stop criteria
Manage the paid budget end to end, and partner with content and design on ads and landing pages that convert