Digital Marketing Manager

Brandeis University•Waltham, MA

8d•$100,000

About The Position

Brandeis University’s Office of Marketing Communications seeks a Digital Marketing Manager to lead the strategy, management, and optimization of digital advertising campaigns across Google Ads, Meta platforms, TikTok, and other digital platforms. The role supports enrollment, engagement, and institutional goals through in-house campaigns and external vendor oversight, with an emphasis on data-driven performance and adapting to industry changes, including exploring AI and emerging tools. The Digital Marketing Manager reports to the Director of Marketing and collaborates with another Digital Marketing Manager, internal marketing teams, and Enrollment Management colleagues. The position coordinates campaign strategy and execution, optimizes digital advertising and key entry points, manages vendor relationships, and provides performance reporting to support Brandeis’ strategic priorities.

Requirements

B.A. or B.S. in marketing, business, communications, or a related field.
5–8 years of experience managing campaigns on Google Ads and Meta platforms.
Strong understanding of SEO principles and keyword research tools.
Demonstrated expertise in paid search, paid social, and display advertising across multiple digital platforms.
Experience with Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Looker Studio, and marketing automation or CRM platforms.
Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting.
Knowledge of advanced digital marketing strategies and emerging trends in higher education.
Experience with A/B testing and landing page optimization.
Excellent written, verbal, technical, and interpersonal communication skills.

Nice To Haves

Google Ads Certification.

Responsibilities

Plan, execute, and continuously optimize paid advertising campaigns across Google, Meta, LinkedIn, and other digital platforms for recruitment, engagement, and enrollment.
Conduct keyword research and audience segmentation to inform platform targeting strategies.
Collaborate with the team to develop platform- and audience-specific ad copy and visuals.
Monitor campaign performance and adjust strategies to improve impressions, click-through rates, conversion rates, and cost efficiency.
Set up and maintain conversion tracking using Google Tag Manager, pixels, and GA4.
Design and implement A/B tests for messaging, visuals, and formats.
Manage campaign budgets strategically and efficiently.
Collaborate with internal teams to optimize landing pages, RFIs, and other entry points for user experience and conversion.
Develop and maintain performance dashboards, reporting frameworks, and actionable insights for the Director of Marketing and relevant marketing and enrollment teams.
Coordinate campaign assets, timelines, production, and launches with Marketing Communications and Enrollment Management colleagues.
Monitor emerging platforms and market trends to identify opportunities to expand reach and improve results.
Oversee relationships and contracts with external digital marketing vendors, ensuring deliverables meet performance, quality, and budget expectations.
Coordinate with vendors to align campaigns with institutional goals and broader marketing strategies.
Work with internal marketing and enrollment teams to optimize vendor campaigns, monitor performance, and ensure measurable results aligned with institutional priorities.