Digital Marketing Manager

Victaulic • Easton, PA

20d

About The Position

The Digital Marketing Manager is a strategic leadership role responsible for advancing Victaulic’s digital marketing function into a measurable growth driver. The role owns digital marketing strategy, execution, and performance across channels, and is expected to remove roadblocks, introduce capabilities, and accelerate existing work while building alignment across the organization.

The manager leads and develops a cross-functional team spanning Web & Search, Paid Media, and Analytics. They set omnichannel strategy, manage campaigns and budgets, establish lead qualification and performance frameworks, and drive continuous optimization. The role works closely with Brand, Market Leads, and Information Technology to align digital activity with business objectives, audience segments, brand standards, and customer journey strategy.

Requirements

• 10–15 years of B2B digital marketing experience.
• Proven track record of evolving and scaling small digital marketing teams into high-performing growth drivers.
• At least 5 years of experience leading and developing marketing teams in a B2B environment.
• Deep understanding of the digital marketing ecosystem, including paid media, SEO, web, email, social, and analytics.
• Strong analytical instincts and ability to synthesize data into clear strategies and priorities.
• Hands-on experience with Google Ads, Google Analytics 4 (GA4), and marketing automation platforms.

Responsibilities

• Set the overall digital marketing strategy in alignment with Victaulic’s brand identity and growth objectives.
• Own omnichannel campaign development across paid, organic, web, email, and social channels.
• Define audience activation priorities in partnership with Market Leads.
• Develop relationships with vendors and agencies, using them for execution, strategic counsel, industry insight, and emerging capabilities.
• Ensure digital activations comply with brand guidelines and messaging standards.
• Develop and manage the digital budget, allocating resources in line with business priorities.
• Develop and implement a comprehensive lead qualification framework that incorporates all lead sources and aligns with business objectives.
• Monitor engagement and conversion rates across digital channels and drive continuous improvement.
• Review campaign performance against targets and course-correct as needed.
• Promote speed of execution while maintaining brand alignment.
• Lead, develop, and scale the cross-functional digital marketing team spanning Web & Search, Paid Media, and Analytics.
• Remove team roadblocks, address capability gaps, and accelerate delivery of measurable results.
• Ensure Market Lead-defined audience segments are consistently applied across digital channels.
• Foster data-driven decision-making and continuous optimization.
• Establish regular performance-review, digital and campaign audit, and cross-functional alignment cadences.
• Partner with the Brand Manager to maintain visual and messaging consistency across digital output.
• Collaborate with Market Leads to validate and refine audience segmentation.
• Serve as the primary marketing liaison with Information Technology for digital marketing platform development and infrastructure.
• Participate in Customer Segmentation & Journey Map Development, using performance data to inform and update strategy.

Benefits

• Competitive compensation with performance-based incentives.
• Career development programs and internal promotion pathways.
• Tuition reimbursement and continuous learning opportunities.
• Comprehensive health, dental, and vision coverage.
• Retirement savings plans with company match.
• Life insurance and disability coverage.
• Paid time off and holidays.
• Flexible work arrangements where applicable.
• Employee Assistance Programs (EAP) and wellness resources.
• Inclusive, team-oriented culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed