Digital Marketing Manager

DICK'S Sporting Goods

10d

About The Position

At DICK’S Sporting Goods, the Digital Marketing Manager helps advance the company’s goal of positively changing lives through sports and creating an inclusive, diverse workforce. The role owns strategy and execution across paid search, SEO, email, and marketing automation, while ensuring channel goals support company initiatives and improve the customer experience. The position also champions A.D. STARR’s Account-Based Marketing strategy across channels, using marketing technology and data integrations to support personalization, segmentation, dynamic content, lead generation, and revenue growth. The manager maintains campaign attribution reporting and oversees the long-term vision and planning for marketing technology at A.D. STARR. In addition to channel and technology leadership, the role educates internal partners about A.D. STARR’s B2B marketing initiatives, keeps the team informed about industry practices, and manages and develops direct reports. The manager partners with department leadership on staffing and succession planning, talent selection, onboarding, performance feedback, and teammate engagement.

Requirements

Bachelor’s degree in Marketing, Mathematics, or a related field.
5–7 years of experience in Analytics, Programmatic, Affiliate, or Management.
Experience or familiarity with Microsoft Outlook, Word, Excel, and PowerPoint.
Experience or familiarity with Google Marketing Platform.
Experience or familiarity with Salesforce Account Engagement/Pardot, Salesforce CRM, and Salesforce Commerce Cloud.

Nice To Haves

Master’s degree preferred.

Responsibilities

Own the strategy and execution of paid search, SEO, email, and marketing automation channels to meet channel goals and align with company initiatives.
Partner with Merchandising and Technology to improve product descriptions and eCommerce content for customer experience and SEO optimization.
Develop and maintain an organized asset library for marketing initiatives.
Develop and maintain channel roadmaps and test-and-learn plans.
Lead large-scale projects that drive positive change across channels.
Develop and enhance strategic partnerships with internal teams.
Maintain reporting, budgets, and forecasts.
Champion A.D. STARR’s Account-Based Marketing strategy end-to-end across channels to generate incremental revenue through new leads and sales opportunities for existing accounts.
Serve as A.D. STARR’s subject matter expert on marketing technology and data integrations that support personalization, segmentation, and dynamic content.
Maximize opportunities and efficiencies with available marketing technology while owning the long-term vision and planning of marketing technology at A.D. STARR.
Create and maintain campaign attribution reporting, adapting data structures and reporting as the business changes.
Educate internal teams about A.D. STARR marketing initiatives, B2B use cases, and target markets.
Keep up with industry best practices through networking, webinars, and training, and communicate learnings to the team.
Build effective teams that use diverse skills and perspectives to achieve common goals.
Manage direct reports’ execution responsibilities and workload to deliver department work on time and with quality.
Provide direct reports with timely, regular feedback to support their development and growth.
Develop team talent to support individual career goals and organizational goals.
Partner with department leadership to establish strategic staffing and succession plans and deliver staffing objectives.
Drive talent selection for open direct-report positions in alignment with the company’s talent philosophy, and ensure direct reports are trained and onboarded.
Promote teammate engagement, use engagement and pulse data, and partner with organizational leadership to make necessary changes.