Digital Marketing Manager

Legends Global • Las Vegas, NV

13d • Onsite

About The Position

The Digital Marketing Manager supports the Senior Director of Marketing by executing, coordinating, and optimizing Allegiant Stadium’s digital communications across social media and owned digital channels, including push notifications, web and app messaging, and social platforms. The role uses data to develop insights and recommendations that advance audience engagement, content performance, campaign effectiveness, revenue, ticket sales, and fan engagement across Stadium events and experiences.

The manager develops and executes event and brand marketing strategies, leads digital and social campaign delivery, supports event marketing plans, and coordinates content and creative assets across internal teams, promoters, agencies, partners, and vendors. The role also analyzes performance and market trends, supports website updates and financial processes, and represents the brand at community, sustainability, and promotional events as needed. The position requires a flexible schedule, including nights, weekends, and holidays when necessary.

Requirements

• Bachelor’s degree (BA/BS).
• 3–5 years of related work experience, including work in large-scale event marketing.
• Strong knowledge of Microsoft Office, Google Analytics, and Adobe Creative Suite.
• Hands-on experience with social media platforms, email, SMS, push notifications, and on-site messaging tools.
• Experience in graphic design and creative trafficking.
• Experience managing digital marketing assets and coordinating deliverables across multiple stakeholders, including promoters, agencies, and partners.
• Excellent organizational, written, and oral communication skills.
• Demonstrated passion for marketing and/or the sports and entertainment industry.
• Ability to manage multiple projects simultaneously.
• Ability to work well in a fast-paced, team-oriented environment.
• Ability to make quick, complex decisions under pressure with little or no supervision.
• Flexible schedule, with the ability to work nights, weekends, and holidays when necessary.
• Professionalism and diplomacy when dealing with the public and partners.

Responsibilities

• Develop and execute integrated event and brand marketing strategies, using social media and targeted content to drive ticket sales, merchandise purchases, and food and beverage revenue.
• Own the venue’s social media strategy and plan, execute, and optimize content calendars with marketing leadership; use performance insights to refine the approach and improve audience conversion.
• Lead digital and social execution of event marketing plans, including announcement and on-sale timelines, paid and organic coordination, content creation, publishing, scheduling, and amplification.
• Manage social media support initiatives for tenant teams, including game-day promotions and tenant or venue partner posts as needed.
• Assist with end-to-end public event marketing plans and documentation, aligning internal teams and external partners.
• Coordinate cross-functional event campaigns, including collateral development and trafficking, local promotional ideas, and public relations initiatives.
• Oversee website marketing execution with the Marketing Manager, including event pages, news updates, and venue initiatives, ensuring content is timely, accurate, and conversion-focused.
• Analyze campaign and social performance metrics and translate findings into recommendations to improve engagement, conversion, and revenue outcomes.
• Research and analyze market trends to identify opportunities and inform marketing plans.
• Work with marketing, booking, and promoter teams; submit standard music and third-party sporting marketing content for tenant home games as needed.
• Manage digital creative assets for public events, ensuring correct specifications, formats, sizes, delivery, and trafficking across platforms and deadlines.
• Coordinate asset delivery, approvals, scheduling, and live deployment among promoters, internal marketing teams, and external partners, ensuring creative is placed and running as planned.
• Oversee third-party vendors producing printed wraps, venue enhancements, and event branding, ensuring timely installation, quality, brand alignment, and budget expectations.
• Evaluate and bid marketing initiatives and projects, determining when to engage vendors or agencies to secure quality deliverables at competitive pricing and meet brand, timeline, and revenue objectives.
• Assist with marketing financial processes, including budget tracking, purchase orders, invoice routing and tracking, and payment approvals.
• Assist in managing event marketing budgets, tracking expenditures, and coordinating financial approvals.
• Attend and document community, sustainability, and promotional events as a brand representative as needed.
• Support updates to pages highlighting sustainability, community, and other strategic initiatives.
• Perform other duties, projects, and responsibilities as assigned by the Senior Director of Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level