Digital Marketing Manager

Wgp Property Management • Atlanta, GA

10d • Remote

About The Position

The Digital Marketing Manager leads digital marketing strategy and execution across WGP Property Management’s manufactured housing and RV communities, focused on generating qualified leads, home sales, and occupancy. The role analyzes lead funnels and performance data, manages paid media and lead-nurture campaigns, and strengthens the communities’ digital presence. Reporting to the Director of Marketing & Technology, the manager works with community, sales, and operations teams and any external agencies engaged by the company. This is a hands-on, data-driven role requiring multi-location marketing experience and the technical ability to build campaigns, funnels, and reporting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Three to five years of digital marketing experience.
• Proven experience managing PPC/SEM, paid social, and retargeting campaigns and budgets.
• Hands-on experience with CRM and marketing automation platforms, including landing pages, email nurture campaigns, and lead workflows.
• Experience with SEO, internet listing service platforms, and online reputation management.
• Strong analytical skills, including working knowledge of Google Analytics, lead attribution, and marketing ROI.
• Ability to work well with community teams and strong copywriting and communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work independently and manage multiple priorities in a remote environment.
• Ability to use company-provided computers, property management software, Office Suite, and related technology and business software for reporting and documentation.
• Comfort working in a fast-paced, dynamic environment with shifting priorities.
• Reliable high-speed internet and a dedicated workspace suitable for remote work.
• Availability during standard business hours.
• Ability to travel occasionally for company events or retreats when applicable.
• Willingness to complete random drug testing as required in compliance with applicable laws.
• Successful completion of any lawfully permitted background check conducted after a conditional job offer.
• Must meet company standards for reliability and trust appropriate for a position of responsibility.

Nice To Haves

• Digital marketing experience in property management, manufactured housing, multifamily, real estate, or hospitality.
• Experience with HubSpot.
• Ability to create or direct digital creative; experience with Canva or Adobe Creative Suite.
• Experience working with marketing agencies or vendors.
• Multi-location or multi-property marketing experience.
• Familiarity with property management software; Rent Manager experience is a plus.

Responsibilities

• Develop and execute digital marketing strategies that drive qualified traffic, leads, home sales, and occupancy across the portfolio.
• Analyze the lead funnel from first inquiry through move-in or home sale, identify opportunities to improve lead volume and conversion, and create targeted action plans for underperforming communities.
• Recommend and test marketing channels, tactics, and technologies.
• Plan, launch, and optimize paid search, paid social, and retargeting campaigns.
• Build lead-nurture campaigns, landing pages, and email automation in the CRM.
• Manage marketing budgets and monitor spending against monthly and annual targets.
• Manage relationships with outside agencies or vendors, if applicable.
• Oversee community websites, internet listing services, and local listings for accuracy and visibility.
• Create or improve marketing collateral and digital content, including advertisements, landing pages, emails, photos, and video.
• Support online reputation management and review generation across communities.
• Maintain consistent brand standards across communities and channels.
• Track marketing KPIs, including lead volume, cost per lead, lead-to-move-in and lead-to-sale conversion, and marketing ROI.
• Maintain lead tracking, attribution, and marketing dashboards for leadership and operations.
• Conduct regular digital audits of websites, listings, and campaigns.
• Administer the CRM and marketing technology stack, including integrations with property management software.
• Build workflows and automations to improve lead handling and reduce manual work.
• Train and support community teams on lead handling, marketing tools, and best practices.
• Support marketing setup for newly acquired communities.
• Perform other duties and special projects as assigned.

Benefits

• Paid holidays, paid time off, and paid sick leave.
• Paid parental leave.
• Medical, dental, and vision insurance options available after 60 days of full-time employment.
• Company-paid life insurance.
• Telehealth plan.
• Voluntary supplemental life insurance, short- and long-term disability, accident insurance, critical illness coverage, and other ancillary benefit plans.
• 401(k) plan with company match.
• Positive, team-oriented work environment.
• Opportunities for career growth and advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level