Digital Marketing Manager
About The Position
Orange County's Federal Credit Union is seeking a dynamic, results-driven Digital Marketing Manager to enhance its digital presence, reputation, member experience, and lead generation across digital channels. The manager will develop and execute digital communications strategies, manage social media platforms, create email campaigns, and maintain consistent brand messaging across digital touchpoints. This role reports to the VP of Online Marketing and works closely with the SVP Marketing. The position is based at the headquarters office in Santa Ana, California, on Tuesdays, Wednesdays, and Thursdays. Leaders may work remotely on Mondays and Fridays. Applicants must be local to Southern California. The role includes managing and developing associates, setting goals, coaching and cross-training staff, evaluating performance, recommending promotions and salary adjustments, and handling corrective actions and other associate-related issues. Pre-employment screenings, including background and credit checks, are required.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent work experience and knowledge.
- At least 3 years of relevant experience in people management and digital marketing in an agency or corporate environment, focused on social media, email marketing, and digital communications.
- Proficiency with analytics tools such as Google Analytics and social media insights to track and measure digital performance.
- Strong understanding of digital marketing strategies, trends, and best practices.
- Experience with content management systems (CMS), email marketing platforms, and social media management tools.
- Excellent writing, editing, and communication skills with strong attention to detail.
- Ability to manage multiple projects and deadlines while maintaining high-quality work.
- Experience with marketing automation and CRM platforms.
- Familiarity with SEO, SEM, and digital advertising strategies.
- Must be a local Southern California candidate.
Responsibilities
- Oversee the credit union’s digital footprint and ensure a consistent brand presence across its website, social media, email, and other digital channels.
- Develop and implement strategies to improve online reputation, engagement, and member loyalty.
- Create, curate, and publish high-quality social media content aligned with the brand voice and business objectives.
- Engage with social media followers and respond to inquiries and comments; stay informed about trends, best practices, and emerging platforms.
- Develop and execute targeted email campaigns to drive member engagement, product adoption, and retention.
- Create and manage segmented email lists and tailor communications to member behavior and preferences.
- Monitor and manage online reviews, ratings, and member feedback across digital platforms.
- Work with internal teams to address member concerns and inquiries.
- Identify opportunities to improve the member journey through optimized digital touchpoints and communications.
- Collaborate with internal teams on digital campaigns promoting products, services, and educational content.
- Apply paid search and SEO best practices to improve search visibility and drive traffic to digital assets; manage outside vendors as needed.
- Track, measure, and report digital marketing performance, providing actionable insights to improve engagement and effectiveness.
- Use data analytics tools to assess campaign effectiveness and identify opportunities for improvement.
- Select, hire, develop, motivate, and coach associates to meet credit union and department goals, including cross-training.
- Conduct timely, regularly scheduled performance reviews; recommend promotions and salary adjustments; carry out corrective actions, including terminations as needed; and handle other associate-related issues.
Benefits
- 401(k) with up to 6% employer contribution.
- Annual discretionary bonuses.
- Annual performance merit increases.
- Educational grants up to $1,000 annually.
- 18 vacation days accrued per year, increasing to 21 days on the five-year anniversary.
- 7 sick days accrued per year.
- Paid holidays.
- Anthem HMO or PPO health coverage from day one.
- Delta Dental coverage from day one.
- Unum products from day one.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
