Digital Marketing Lead

Summit Insurance Group, Inc.•Lakeland, FL

1d•Hybrid

About The Position

Summit is seeking a Digital Marketing Lead to drive digital media marketing and execution from its Lakeland, Florida office. The role supports Summit, which specializes in workers’ compensation insurance and serves independent agents and policyholders across the South, Midwest, and Mid-Atlantic. The position collaborates with internal and external teams across the company’s regional U.S. footprint and with the marketing team, sales department, and other business stakeholders. The work arrangement is hybrid: four days in the office and one day working from home. The successful candidate will be a digital marketing generalist who can combine creative and analytical work, manage a digital marketing technology stack, and adapt quickly to new technology. The role includes responsibility for digital advertising, website and content work, search optimization, lifecycle marketing, video platforms, and ongoing digital and AI innovation. A bachelor’s degree in a relevant discipline or equivalent experience is required. Insurance experience is helpful but not required. The position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without current or future sponsorship.

Requirements

At least 5 years of successful experience in a corporate, agency, or consulting organization.
Broad-based knowledge as a digital marketing generalist.
Expertise in website/CMS management and page building, including WordPress and page builders.
Expertise in email automation and lead management; Salesforce Marketing Cloud is preferred.
Experience with Google Analytics.
Experience implementing and analyzing SEO/AEO, such as with Semrush, BrightEdge, or Surfer SEO.
Experience with digital advertising platforms, including LinkedIn Ads, Google/YouTube, and Meta platforms.
AI proficiency with CoPilot and Claude.
Solid understanding of the logistics of managing a digital marketing technology stack.
Ability to learn new technology quickly.
Proven understanding of marketing practices and principles.
Project management skills, including the ability to manage multiple tasks, meet deadlines, and maintain attention to detail.
Ability to move between creative and analytical thinking.
Excellent interpersonal and collaboration skills.
Command of verbal and written English.
Bachelor’s degree in a relevant discipline or equivalent experience.
Authorization to work in the United States without current or future employment visa sponsorship.

Nice To Haves

Experience building creative in Adobe Express, Canva, and standalone AI video and design tools.
Working knowledge of Adobe Premiere and Audition.
Experience in the insurance field.

Responsibilities

Collaborate with internal and external teams across public-facing departments throughout Summit’s regional U.S. footprint.
Drive digital advertising strategy and implementation, and continuously track campaign results and return on investment.
Contribute to managing public website updates, metrics management and analysis, and page builds and updates in collaboration with the marketing team.
Continuously analyze and improve organic SEO/AEO in collaboration with the marketing team.
Execute lifecycle marketing for prospects and customers using sales department data, email automation, and content marketing techniques, in collaboration with the marketing team.
Manage and continuously improve the company’s presence on video marketing platforms, including YouTube and Vimeo.
Contribute to video and audio production.
Communicate effectively with technical and non-technical stakeholders and business collaborators.
Occasionally train fellow employees on related digital tools and applications.
Maintain specialized knowledge and continuously improve digital initiatives and AI innovation as a subject matter expert.
Perform other related duties as assigned.