Lead, Digital Marketing

Harrow, Inc.

1d•Remote

About The Position

The Lead, Digital Marketing owns Harrow’s enterprise digital marketing platform across all three franchises and corporate channels, including social media, omnichannel campaigns, paid media, the website and SEO, and digital measurement. The role operates a shared intake queue so brands can access digital capabilities without duplicating headcount and develops strategy around healthcare professional (HCP) and patient journeys. The position leads digital planning and execution across paid media, web, SEO, content, segmentation, personalization, channel mix, and measurement. It works with Marketing & Commercial Operations on the technology roadmap, partners with Sales to integrate digital into field efforts, and supports launches, lifecycle marketing, and congress initiatives. The Lead develops social and digital marketers, amplifies thought-leader content, and represents Harrow’s digital and social presence internally and externally. The position is remote in the U.S. and requires approximately 25% travel.

Requirements

Bachelor’s degree.
10+ years of experience in digital marketing, including 6+ years in pharma, biotech, or healthcare.
Hands-on experience with at least three channels among web, email, paid social, programmatic, and SEM/SEO.
Experience building omnichannel programs using CRM data.
Experience taking digital assets through PRC/MLR review.
Knowledge of FDA promotional, privacy, and social-media rules.
3+ years of experience managing people and agencies.
Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Nice To Haves

Prior agency experience.
HCP media planning and marketing-mix measurement experience.
Proficiency with Salesforce, Pardot/HubSpot or similar platforms, Power BI, and Google Analytics.
Adobe Suite proficiency.

Responsibilities

Set digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, based on HCP and patient journeys.
Run the shared intake queue and prioritize requests from franchise pillars and platforms based on demand impact.
Own paid media planning and buying for HCP and consumer audiences with agency partners.
Own website, SEO, and content strategy, and govern modular content and asset reuse.
Define segmentation, personalization, and channel-mix rules using Analytics.
Own digital KPIs and dashboards and report channel ROI to the Head of Marketing.
Partner with Marketing & Commercial Operations on the technology roadmap for the CRM and martech stack.
Lead and develop social and digital marketer(s).
Develop field-facing digital tools and integrate digital into field efforts with Sales.
Amplify KOL content platforms, such as video series, across digital and social channels.
Bring digital programs into launches, lifecycle marketing, and congress initiatives.
Serve as the subject-matter expert and brand ambassador for Harrow’s digital and social presence, internally and externally.
Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence.
Spend time in the field with Sales to observe how materials and messaging are delivered and received in market.