Digital Marketing Associate Strategist

AAA • Costa Mesa, CA

1d • $86,100 - $115,000

About The Position

The Digital Marketing Associate Strategist executes the enterprise digital strategy in alignment with individual business-line strategies and enterprise solutions. The role supports efficient online transactions, digital marketing opportunities, and delivery-channel integration, and is accountable for Internet-channel and digital-marketing business metrics, including household penetration, lead generation, online sales, revenue, and member satisfaction.

Working with the Digital Marketing Manager and staff, Product Managers, internal departments, agencies, and vendors, the strategist develops and implements marketing plans to increase use of consumer websites and oversees day-to-day online marketing campaigns. The position recommends marketing programs, provides creative direction to agencies, participates in cross-functional project teams, and acts as a business liaison to the Internet Services Group on content, design, business rules, and requirements for Internet projects. It leads website content updates, communicates with senior and key managers on ideas and program results, and supports the Internet Marketing Manager’s planning and strategies.

The position develops and optimizes online and digital marketing programs, manages email campaigns and website marketing content, evaluates online-channel profitability, and reports on performance. It also contributes to marketing budgets and makes daily decisions affecting marketing plans, priorities, and budgets, deferring decisions to the Internet Marketing Manager when appropriate. Occasional travel to off-site business meetings or conferences is required.

Requirements

• Bachelor’s degree in Marketing preferred.
• 4–6 years of digital marketing experience preferred.
• Ability to analyze project results and recommend next steps.
• Excellent communication, interpersonal, and leadership skills.
• Proficiency with Microsoft Office applications.
• Ability to perform competitive analysis and develop strategic plans.
• Ability to manage relationships with outside vendors and agencies.
• Self-starter who enjoys working in a fast-paced team environment.
• Time-management and prioritization skills.

Nice To Haves

• Bachelor’s degree in Marketing.
• 4–6 years of digital marketing experience.

Responsibilities

• Develop and implement online and digital marketing programs, continually optimizing them for cost-efficiency.
• Evaluate and recommend programs to increase the profitability of the online channel.
• Establish department policies and procedures that support short- and long-term corporate goals and member-relations standards.
• Oversee budget development and monitoring, construct marketing budgets, and exercise some authority over expense allocation.
• Meet or exceed business goals for digital marketing programs and website household penetration by reaching new member segments and marketing new products and improvements to online content and functionality.
• Use web statistics to optimize website content and functionality.
• Research, implement, and manage email marketing campaigns to serve members who prefer email and optimize the value of the online distribution channel.
• Meet or exceed goals for visits to online content and transactional capabilities; increase online sales for travel, insurance, and membership; and support successful online product and program launches.
• Direct the website design team to ensure effective marketing of the AAA brand.
• Implement and test monthly website content updates across business lines, including homepage, billboard ads, and Auto Club/AAA Highlights cross-sell content.
• Manage website marketing content on an ongoing basis and ensure website design and content meet brand and legal standards.
• Monitor new and potential online and digital marketing opportunities, including integration of Enterprise Call Center functionality into the web environment.
• Develop and implement marketing plans for Auto Club/AAA Everyday, including maps, gas prices, and travel specials.
• Ensure web marketing programs are consistent with and support enterprise goals and business plans.
• Track Internet-channel metrics, including household penetration, lead generation, online sales, revenue, and member satisfaction.
• Compile and deliver web metrics reports, including paid search, traffic, lead reporting, and eNewsletter results; analyze metrics and recommend next steps.
• Manage paid-search business performance metrics, including CPC, CPL, CPA, conversion rates, and ROI.
• Gather website initiative best practices from AAA clubs and the AAA National office.
• Provide creative direction to agencies, manage vendor and agency relationships, and participate in cross-functional project teams.
• Act as a business liaison to the Internet Services Group on website content, design, business rules, and requirements for global Internet projects.
• Communicate and champion ideas and report program progress and results to senior management and other key managers as needed.
• Support the Internet Marketing Manager’s planning, strategies, and concepts; defer decisions to the manager when appropriate.
• Perform other duties and responsibilities as assigned or required.

Benefits

• Medical, dental, and vision coverage.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.
• Eligibility to participate in an incentive program based on organization, team, and personal performance for full-time positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level