Digital Market & Growth Manager

Rosina Food Products • Cheektowaga, NY

4d

About The Position

Rosina Food Products, a family-owned manufacturer of frozen Italian specialty foods, is seeking an experienced, results-driven Digital Marketing & Growth Manager to lead digital marketing strategy and drive business growth across its Consumer Products, Foodservice, and Corporate Brand divisions. The role oversees digital marketing initiatives, optimizes the company’s online presence, leads integrated marketing campaigns, and identifies opportunities to increase brand awareness, customer engagement, and demand generation. The position combines strategic planning, hands-on execution, technical expertise, and data-driven decision-making, with collaboration across departments to turn business objectives into successful digital marketing strategies.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with company growth objectives.
• Create annual digital marketing plans supporting Consumer Products, Foodservice, and Corporate Brand initiatives.
• Identify opportunities to increase brand awareness, customer engagement, lead generation, and business growth.
• Stay current on emerging digital marketing trends, AI technologies, and innovative marketing strategies.
• Lead the development, execution, and optimization of integrated digital marketing campaigns.
• Support product launches, promotional campaigns, shopper marketing initiatives, and seasonal programs.
• Develop targeted digital strategies for B2B and B2C audiences.
• Drive customer acquisition, engagement, and retention through digital marketing initiatives.
• Ensure consistent brand messaging across all digital channels.
• Oversee the strategy, development, and optimization of company websites and digital platforms.
• Lead SEO, website performance, content strategy, and conversion rate optimization initiatives.
• Manage CRM systems, marketing automation platforms, and other digital marketing technologies.
• Partner with IT and external vendors to implement website improvements and new technologies.
• Manage external marketing agencies.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed