Mgr - Digital Market & Growth
About The Position
Rosina Food Products, a family-owned manufacturer of frozen Italian specialty foods, is seeking an experienced, results-driven Digital Marketing & Growth Manager to lead digital marketing strategy and drive business growth across its Consumer Products, Foodservice, and Corporate Brand divisions. This strategic and hands-on role focuses on digital innovation, brand development, and using data to deliver measurable results. The manager will oversee digital marketing initiatives, optimize the company’s online presence, lead integrated marketing campaigns, and identify opportunities to increase brand awareness, customer engagement, and demand generation. The role requires strategic thinking, technical expertise, analytical skills, and cross-functional collaboration to translate business objectives into successful digital marketing strategies.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with company growth objectives.
- Create annual digital marketing plans supporting Consumer Products, Foodservice, and Corporate Brand initiatives.
- Identify opportunities to increase brand awareness, customer engagement, lead generation, and business growth.
- Stay current on emerging digital marketing trends, AI technologies, and innovative marketing strategies.
- Lead the development, execution, and optimization of integrated digital marketing campaigns.
- Support product launches, promotional campaigns, shopper marketing initiatives, and seasonal programs.
- Develop targeted digital strategies for B2B and B2C audiences.
- Drive customer acquisition, engagement, and retention through digital marketing initiatives.
- Ensure consistent brand messaging across all digital channels.
- Oversee the strategy, development, and optimization of company websites and digital platforms.
- Lead SEO, website performance, content strategy, and conversion rate optimization initiatives.
- Manage CRM systems, marketing automation platforms, and other digital marketing technologies.
- Partner with IT and external vendors to implement website improvements and new technologies.
- Manage external marketing agencies.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
