Market Growth Director

Gather Health • Boston, MA

2d

About The Position

The Market Growth Director leads patient growth strategy and execution across an assigned market, overseeing Outreach Partners (OPs) and Patient Experience Partners (PEPs). Outreach Partners build relationships with community stakeholders, educate prospective patients about Gather Health’s social primary care model, and support enrollment through community events, partnerships, and phone and in-person connections. Patient Experience Partners manage inbound leads, convert prospects into enrolled patients, and conduct calls to support the patient experience.

The Director owns the market’s growth strategy, budget, enrollment targets, and conversion performance across the full funnel. This is a strategic leadership role focused on building systems and developing leaders rather than conducting individual outreach. The Director hires and develops a high-performing team, establishes partnerships with health plans and community organizations, reports performance and insights to executive leadership, and works with clinic operations to support a seamless experience from first contact through the first visit.

The role is performance-based, with compensation tied to market growth results, including patient enrollment across the OP and PEP teams. The position offers a base salary of $100,000–$110,000 per year plus commission. The schedule is Monday through Friday during standard business hours, with occasional evening and weekend events. The role requires at least four days per week in the field or at a Gather Health center in Lynn, Dorchester, Brockton, or Quincy, and local travel to events.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least five years of experience in a Medicare/Medicaid sales environment.
• At least five years of experience in a metrics-driven sales setting.
• At least two years of experience managing a B2C sales team.
• At least two years of experience using a CRM.
• Ability to travel locally to events and access to a vehicle.
• Ability to work at least four days per week in the field or at a Gather Health center in Lynn, Dorchester, Brockton, or Quincy.
• Experience with basic office tools such as Word, Excel, Outlook, and SharePoint.
• Ability to work for any employer in the United States.

Nice To Haves

• Recent experience with HubSpot.
• Knowledge of the Value-Based-Care industry.

Responsibilities

• Lead the market’s Outreach Partner and Patient Experience Partner teams, setting strategic direction, priorities, and performance expectations.
• Develop and own the market growth strategy across lead generation, inbound conversion, community events, and partnership development.
• Make hiring decisions and build a high-performing team through workforce planning, interviews, and onboarding.
• Build scalable training and development programs to grow future leaders and support long-term team success.
• Report performance, insights, and recommendations to the Senior Vice President of Growth & Marketing and executive leadership.
• Partner with Talent Acquisition, Finance, Clinic Operations, and senior leadership to align growth plans with market capacity and budget.
• Establish and lead strategic partnerships with health plans, political and civic leaders, community-based organizations, and programs serving seniors.
• Own market growth results, including enrollment targets and conversion rates, using CRM data to identify trends and drive continuous improvement.

Benefits

• Comprehensive medical, dental, and vision insurance with day-one eligibility.
• Company-paid life insurance.
• Company-paid short-term and long-term disability insurance.
• 401(k) with company match and immediate vesting.
• Generous paid time off that increases with tenure.
• 11 paid company holidays.
• Employee Assistance Program (EAP).
• Supplemental benefit options.

What This Job Offers

• Job Type: Full-time
• Career Level: Director