Market Growth Director

Gather Health • Boston, MA

1d

About The Position

The Market Growth Director leads patient growth strategy and execution across an assigned market, overseeing Outreach Partners (OPs) and Patient Experience Partners (PEPs). Outreach Partners build community relationships, educate prospective patients about Gather Health’s social primary care model, and support enrollment through events, partnerships, and phone and in-person conversations. Patient Experience Partners manage inbound leads, convert interested prospects into enrolled patients, and conduct calls to support patient experience.

The director owns market growth strategy, budget, enrollment targets, and conversion performance across the full funnel. This strategic leadership role builds and develops a high-performing team, establishes partnerships with health plans, community organizations, and other referral sources, and reports market performance and insights to executive leadership. The director also partners with clinic operations to provide a seamless experience from first contact through the first visit. The role focuses on building systems and leaders rather than conducting individual outreach. Compensation includes a base salary and commissions tied to patient enrollment results.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least five years of experience in the Medicare/Medicaid sales environment.
• At least five years of experience in a metrics-driven sales setting.
• At least two years of experience managing a B2C sales team.
• At least two years of experience using a CRM.
• Ability to travel locally to events and access to a vehicle.
• Work in the field or at one of Gather Health’s centers in Lynn, Dorchester, Brockton, or Quincy at least four days a week.
• Experience with basic office tools such as Word, Excel, Outlook, and SharePoint.
• Ability to work for any employer in the United States.

Nice To Haves

• Recent experience with HubSpot.
• Knowledge of the Value-Based-Care industry.
• Traits associated with success include being inspiring, decisive, confident, fair, persistent, resilient, competitive, motivated, outgoing, relatable, positive, creative, organized, and reliable.

Responsibilities

• Lead the market’s Outreach Partner and Patient Experience Partner teams, setting strategic direction, priorities, and performance expectations.
• Develop and own the market’s growth strategy across lead generation, inbound conversion, community events, and partnership development.
• Own hiring decisions and build a high-performing team, including workforce planning, interviews, and onboarding.
• Build scalable training and development programs to grow future leaders and support long-term team success.
• Report performance, insights, and recommendations to the Senior Vice President of Growth & Marketing and executive leadership.
• Partner with Talent Acquisition, Finance, Clinic Operations, and senior leadership to align growth plans with market capacity and budget.
• Establish and lead strategic partnerships with health plans, political and civic leaders, community-based organizations, and programs serving seniors.
• Own market growth results, including enrollment targets and conversion rates, using CRM data to identify trends and drive continuous improvement.

Benefits

• Comprehensive medical, dental, and vision insurance with day-one eligibility.
• Company-paid life, short-term disability, and long-term disability insurance.
• 401(k) with company match and immediate vesting.
• Generous paid time off that increases with tenure.
• 11 paid company holidays.
• Employee Assistance Program (EAP).
• Supplemental benefit options.
• Competitive base salary plus commissions based on patient enrollment results.

What This Job Offers

• Job Type: Full-time
• Career Level: Director