Mgr, Tiktok Growth

Avon•New York, NY

About The Position

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia. As we grow, we’re looking for a dynamic and highly driven TikTok Shop Growth Manager to take our TikTok presence to the next level. If you thrive in a fast-paced, creative environment and have a passion for digital commerce and social media, we want you to lead the way. Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care! Who You Are: You're an innovative, strategic thinker with a passion for social commerce. You're not afraid to take bold, creative risks, and you excel at building scalable strategies that drive results. You have an entrepreneurial mindset, enjoy collaborating with creators, and are excited to be at the forefront of emerging digital trends.

Requirements

3+ years in DTC growth, eCommerce, social commerce, or a related field.
Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
Proficient in analyzing performance data to make informed, data-driven decisions.
Highly organized with the ability to manage multiple initiatives and deadlines.
Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.

Responsibilities

Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships.
Collaborate with internal teams to meet aggressive growth and profitability targets.
Curate and oversee partnerships with creators to produce high-converting content.
Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management.
Partner with the broader social advertising team to achieve brand-wide success.
Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities.
Continuously adapt strategies to stay ahead in this fast-changing environment.
Monitor key performance indicators (KPIs) for engagement, growth, and sales.
Provide regular reports and insights to guide strategic decisions.
Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.