Mgr, Tiktok Growth

The Avon Company • New York, NY

6d

About The Position

LG H&H Americas, a division of LG H&H, the #1 beauty and personal care company in Korea, is seeking a dynamic and highly driven TikTok Shop Growth Manager to elevate its TikTok presence. This role is ideal for someone who thrives in a fast-paced, creative environment and has a passion for digital commerce and social media. The successful candidate will be part of a new team focused on driving significant growth for LG H&H brands in the beauty and personal care sectors. The ideal candidate is an innovative, strategic thinker with a passion for social commerce, unafraid to take creative risks and build scalable strategies. They possess an entrepreneurial mindset, enjoy collaborating with creators, and are excited by emerging digital trends.

Requirements

• 3+ years in DTC growth, eCommerce, social commerce, or a related field.
• Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Proficient in analyzing performance data to make informed, data-driven decisions.
• Highly organized with the ability to manage multiple initiatives and deadlines.
• Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
• Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
• Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
• In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships.
• Collaborate with internal teams to meet aggressive growth and profitability targets.
• Curate and oversee partnerships with creators to produce high-converting content.
• Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
• Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management.
• Partner with the broader social advertising team to achieve brand-wide success.
• Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities.
• Continuously adapt strategies to stay ahead in this fast-changing environment.
• Monitor key performance indicators (KPIs) for engagement, growth, and sales.
• Provide regular reports and insights to guide strategic decisions.
• Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.

Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• Immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed