Digital Growth Lead

curiouscardinals.com • San Francisco, CA

2h

About The Position

Curious Cardinals is seeking a hands-on growth leader to own growth across the funnel for Curious Cardinals and FlightPlan. The role is responsible for improving the existing growth engine across paid and organic channels, email, events, and the customer base. The successful candidate will evaluate what is working and make the overall engine materially more effective.

The Digital Growth Lead owns acquisition, customer acquisition cost (CAC), conversion, and growth across both products. This includes improving paid acquisition, particularly Meta; building a creative performance feedback loop; directing creators, user-generated content and influencer partners, and a video editor; and building lifecycle marketing across email and SMS. The role also identifies opportunities in SEO/AEO and emerging acquisition channels, develops existing assets into growth channels, and builds dashboards, experiments, and systems to guide allocation of time and spend.

The role collaborates with the co-founders on how customers can enter through one product and convert or upsell into the other. Success means taking goals, economics, context, and resources from the co-founders and independently building a stronger growth engine.

Requirements

• Meaningful prior ownership of consumer growth, rather than merely contributing to it.
• Fluency in funnels, CAC, conversion, retention, and experimentation.
• Deep paid social experience and strong creative judgment.
• Ability to manage specialists and creators without outsourcing strategic thinking.
• AI-first approach and a consistent focus on finding ways to move faster.
• Ability to be both strategic and extremely hands-on.
• Experience operating in a scrappy environment where problems could not always be solved by hiring an agency or adding headcount.

Responsibilities

• Own acquisition, CAC, conversion, and growth across Curious Cardinals and FlightPlan.
• Own and improve paid acquisition, particularly Meta.
• Build a creative performance feedback loop by understanding why ads and content work and applying those insights to improve creative.
• Direct creators, UGC/influencer partners, and the video editor toward the content needed for growth.
• Build and optimize lifecycle marketing across email and SMS.
• Identify opportunities across SEO/AEO and other emerging acquisition channels.
• Turn existing assets into growth channels, including increasing qualified newsletter subscribers when the newsletter is converting.
• Build dashboards, experiments, and systems to guide where to invest the next dollar and hour.
• Collaborate with co-founders to determine how customers can enter through one product and convert or upsell into the other.
• Personally own and improve the growth engine, combining strategic thinking with hands-on execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed