Digital Commerce Strategist

4 Over • Columbus, OH

3d

About The Position

4over is seeking a hands-on Digital Commerce Strategist to strengthen how customers find, explore, and purchase from its family of brands. The role works across Digital Commerce, Product Portfolio, Marketing, and Development to identify opportunities, implement improvements, and measure results across SEO, ecommerce, analytics, website content, and site optimization. The strategist will own and prioritize projects that improve qualified traffic, product visibility, customer experience, conversion, and revenue.

The position includes developing organic search strategies; conducting technical SEO audits; researching keywords and search intent; managing website content and landing pages; improving product and category discovery; analyzing customer and campaign journeys; and supporting accurate analytics and conversion measurement. It also involves monitoring emerging ecommerce and AI search practices, maintaining a prioritized optimization backlog, and recommending investments that support profitable growth. The stated salary range is $130,000–$160,000 annually, commensurate with experience.

4over describes its workplace as diverse and inclusive and says it provides employee training and opportunities for growth, development, and advancement. Its plants are climate-controlled, and the company emphasizes maintaining a safe working environment. The role is expected to follow safety policies and protocols, attend meetings as requested, and perform other duties as assigned.

Requirements

• At least 6 years of experience in ecommerce, SEO, conversion optimization, digital growth, or related disciplines.
• Bachelor’s degree in Business, Marketing, or Technology, or equivalent relevant experience.
• Working knowledge of paid search, paid social, and remarketing, including traffic quality, campaign-to-site journeys, and conversion measurement.
• Ability to analyze information, identify problems, and make decisions independently.
• Confidence making decisions when working remotely, including when feedback may not be immediately available.

Nice To Haves

• Hands-on paid media experience.

Responsibilities

• Develop and execute organic search strategies across company brands to improve qualified traffic, product visibility, and attributable revenue.
• Conduct technical SEO audits and implement or coordinate fixes involving crawlability, indexing, canonicalization, structured data, redirects, site architecture, page performance, and mobile search.
• Research keywords and search intent; optimize product, category, and landing pages, metadata, internal linking, and search-oriented content.
• Partner with Marketing and Product Portfolio on content and product taxonomy improvements, and monitor emerging AI search, AEO, and GEO practices.
• Manage website content updates across brands, including homepage and landing page content; build and publish SEO, campaign, and evergreen landing pages.
• Maintain and optimize product and category pages, banners, CMS content, metadata, and internal linking to improve organic visibility and conversion.
• Work with Digital Commerce to develop website development, customer experience, purchasing workflow, and conversion improvement strategies.
• Identify and prioritize website enhancements that simplify customer journeys, improve usability and accessibility, and remove barriers to purchase.
• Work with Marketing on customer acquisition strategies that direct qualified prospects to the appropriate brands, sites, and product experiences.
• Analyze acquisition sources, visitor timing, browsing duration, pages and paths visited, engagement, exit points, and conversion behavior using appropriate analytics and privacy practices.
• Improve sitewide and global search experiences, organic discovery, search reporting, and visibility into how visitors find products and information.
• Collaborate on promotional messaging, campaign landing pages, audience targeting insights, and reporting that connects acquisition and engagement to purchases and revenue, without duplicating Marketing campaign ownership.
• Partner with Marketing and Development to implement and validate campaign tagging, website event tracking, and conversion measurement for registrations, leads, purchases, and revenue.
• Partner with Product Portfolio to improve product accessibility, discoverability, categorization, information quality, and selection experiences.
• Analyze product search, views, configuration, cart additions, abandonment, and purchases, including differences across customer types and segments.
• Build reporting that connects product-level browsing and purchase behavior to demand, conversion, revenue, cross-sell, and upsell opportunities.
• Identify gaps in product visibility, product content, navigation, configuration guidance, and category structures that impede purchasing.
• Recommend strategic investments to expand revenue, improve profitability, and strengthen market position.
• Maintain a prioritized backlog of SEO, acquisition, product-discovery, and conversion opportunities based on customer impact, revenue potential, effort, and dependencies.
• Use GA4, Search Console, SEO platforms, customer behavior tools, and ecommerce data to establish baselines and evaluate results.
• Monitor emerging ecommerce practices to identify opportunities for profitable growth.
• Adhere to safety policies and protocols and maintain a safe working environment.
• Attend department and company meetings as requested and perform other duties as assigned.

Benefits

• Medical, dental, vision, life/AD&D, disability, and health care and dependent care flexible spending accounts.
• 4over pays 100% of the employee premium for basic life/AD&D insurance equal to 1x annual salary, up to $500,000.
• 401(k) retirement plan with discretionary employer match, typically 50% of employee deferrals up to 6% of compensation; immediate vesting.
• Nine paid holidays.
• Accumulating PTO available after 90 days of continuous and active full-time service.
• Employee training and opportunities for growth, development, and advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level