Customer Marketing Manager

We are seeking a Customer Marketing Manager to lead marketing strategies and programs focused on customer advocacy, loyalty, and engagement. This role involves amplifying the customer voice through various channels, such as video, case studies, quotes, and event speakers. The Customer Marketing Manager will also be responsible for maintaining a deep understanding of customer use cases, managing peer review sites, securing customer speakers for events, and developing the Customer Appreciation Program. Strong communication, relationship-building, and storytelling skills are essential for success in this role.

• Amplify the customer voice (North American customers) through strategic storytelling - video, case studies, quotes, event speakers, analyst and media engagements, and peer reviews.
• Ideate on how clients and their stories can be involved in key marketing plays and activities.
• Maintain a deep knowledge of our customer use cases and their business impact; serve as a resource for peers across the organization.
• Manage peer review sites including G2 and Gartner Peer Insights, ensuring Appian continually increases reviews and utilizes the platforms to source new content.
• Secure customer speakers for key events and support the development of engaging presentations.
• Further develop the Customer Appreciation Program, continually developing new customer advocate relationships and identifying valuable opportunities for advocates to engage.
• Support strategic account strategies through champion enablement, strong customer relationships, and customer events, working in close collaboration with the field marketing team.
• Manage and track customer marketing rights and customer reference activity.
• Contribute to the overall marketing campaign strategy, across various channels and milestones, with creative content and customer proof points.

• 5+ years of experience in B2B customer marketing and advocacy
• Proven success as a communicator, writer, and content creator
• Experience building customer relationships and capturing their success stories in video and written format
• Proven ability to drive results in a fast-moving team in a rapidly growing company
• Excellent written communication and storytelling skills; strong facilitation and presentations skills
• Time management and prioritization skills are essential to be successful in this role
• Self-starter with a proven ability to multitask, prioritize, and work with all levels and departments within an organization
• Ability to travel to customer meetings or events as needed - approximately 10% travel
• Bachelor’s Degree

• Flexible, hybrid work environment
• Opportunity to work in office 3 days a week
• Relocation assistance for candidates not located in the DC Metropolitan Area
• Opportunity to amplify customer success through strategic storytelling
• Involvement of clients and their stories in key marketing plays and activities
• Deep knowledge of customer use cases and their business impact
• Management of peer review sites and utilization of platforms for sourcing new content
• Securing customer speakers for key events
• Development of the Customer Appreciation Program and building customer advocate relationships
• Support for strategic account strategies through champion enablement and customer events
• Management and tracking of customer marketing rights and customer reference activity
• Contribution to overall marketing campaign strategy with creative content and customer proof points
• Opportunity for travel to customer meetings or events (approximately 10% travel)